Manager, Brand Activations

LVMH Group; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

RIMOWA Americas, based in New York City, seeks a dynamic Brand Activation Manager to elevate the Maison through luxury brand experiences and activations in the Americas. Reporting to the VP of Marketing, Americas, you will lead execution of activations, retail marketing initiatives and strategic partnerships.

You will collaborate with PR, Influence, Media, Retail and CRM teams to deliver integrated marketing moments, develop concepts aligned with global campaigns, and manage budgets and

Qualifications

• Experience leading luxury brand activations and events.
• Strong collaboration with PR, Retail, CRM and partners.
• Proven ability to manage budgets, timelines and cross-functional teams.

Responsibilities

• Lead planning and execution of brand activations across the Americas.
• Support growth of retail network with localized marketing and in-store experiences.
• Develop partnership activations with premium partners and agencies.
• Oversee project management, budgets, timelines and risk management.

Skills

Brand activations

Event management

Budget management

Cross-functional collaboration

Partnership development

Job description

RIMOWA Americas seeks a dynamic Brand Activation Manager based in New York City to elevate the Maison through exceptional brand experiences and activations. Reporting to the VP of Marketing, Americas, this role will lead the execution of luxury brand activations, retail marketing initiatives and strategic partnerships.

Job responsibilities

Brand Experiences & Activations

Bring RIMOWA's brand positioning to life through exceptional experiences and activations across the Americas.

• Lead the planning and execution of brand activations, including product launches, flagship store openings, brand experiences, hospitality programs and cultural activations that strengthen RIMOWA's desirability and generate meaningful engagement with press, creators, KOLs and clients.
• Develop innovative activation concepts aligned with global campaigns and local business priorities, overseeing execution from creative development and production through on-site management and post-event evaluation.
• Collaborate with PR & Influence, Media, Retail and CRM teams to deliver integrated marketing moments.
• Continuously identify opportunities to elevate RIMOWA's brand experiences and reinforce the Maison's luxury positioning.

Retail Marketing

Support the growth of RIMOWA's retail network through localized marketing initiatives and premium in-store experiences.

• Lead marketing support for flagship store openings and key retail milestones, while partnering with regional teams on additional store openings across the Americas.
• Develop local marketing initiatives tailored to individual stores and markets.
• Create and manage retail marketing assets including luggage tag personalization, sticker collections, gifting tools and other client-facing initiatives.
• Partner with Retail, CRM and Visual Merchandising teams to support in-store activations and key retail moments.
• Identify opportunities to increase store visibility and local relevance through marketing initiatives.

Partnerships & Collaborations

Support the development and execution of strategic partnerships that enhance RIMOWA's visibility and cultural relevance.

• Collaborate with the VP of Marketing to identify, evaluate and develop partnership opportunities aligned with regional marketing priorities and brand objectives.
• Lead the planning and execution of partnership activations, ensuring seamless coordination across internal teams, external partners and agencies.
• Support marketing initiatives with premium malls, luxury hotels, cultural institutions, travel partners and other like-minded organizations.

Project Management

Lead the successful delivery of brand activations through strong planning, organization and cross-functional collaboration.

• Manage activation budgets, timelines and project plans across multiple initiatives simultaneously.
• Coordinate cross-functional teams including Marketing, Retail, PR & Influence, CRM, Visual Merchandising, Operations and HQ to ensure seamless execution.
• Manage external agencies, production partners and vendors to deliver best-in-class brand activations and experiences.
• Lead project status meetings, proactively identify risks and ensure key milestones are delivered on time.
• Develop and continuously improve processes and tools that enhance marketing execution across the Americas.
• Track project outcomes, consolidate learnings and recommend improvements to future activations.

It is not only the ambition to craft exceptional luggage but also the courage to question the status quo that lies at the heart of everything RIMOWA does. Since its founding by Paul Morszeck in 1898, RIMOWA has cultivated the pioneering spirit that is evident in every suitcase built. Inheriting his father’s visionary approach, it was Richard Morszeck who – inspired by the early days of aviation – discovered grooved aluminium as the ideal lightweight material for RIMOWA suitcases. A design classic was born. With the same ingenuity and courage as his father and grandfather, third generation owner Dieter Morszeck paved the way for RIMOWA’s global success. Thanks to his focus on state-of-the‑art technology, uncompromising quality and timeless design, RIMOWA suitcases have become the global companion of choice for a sophisticated clientele. Today, with 3,000 employees worldwide, RIMOWA continues to combine craftmanship with precision technology and a commitment to courageous innovation, staying true to its heritage in today’s ever‑changing world.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.