Senior Manager Brand Marketing

Magid; Chicago (IL); On-site; USD 131,000 - 201,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Bonus plan

401k match

Profit sharing

PTO

Job summary

Magid in Chicago seeks a Brand Director to own positioning, messaging, and value propositions. You’ll govern the brand identity, drive content strategy, and lead creative initiatives across channels and regions.

You will shape performance metrics, leverage emerging AI marketing trends, and manage a scalable brand team spanning social media, design, and content. This role reports to the VP Marketing and collaborates with sales and product teams.

Qualifications

• 8+ years in brand or marketing roles in B2B environments.
• Bachelor's degree or equivalent work experience.
• Experience leading integrated creative and content initiatives across digital and sales channels.
• Experience building or scaling brand, content, or creative processes and governance.

Responsibilities

• Define and evolve Magid’s positioning, messaging framework, and value proposition.
• Govern brand standards—voice, tone, and visual identity—across touchpoints.
• Own content strategy and storytelling; lead creative direction.
• Define brand performance metrics and apply AI trends to improve campaigns.
• Lead and develop a core brand team across social, design, and content; foster collaboration.
• Collaborate with Demand Gen, Ecommerce, Product Marketing, and Sales.

Skills

Brand strategy

Cross-functional leadership

Content strategy

Storytelling

AI in marketing

Digital marketing

Education

Bachelor's degree or equivalent work experience

Job description

YOU do!

Brief Description

What Matters at Magid? YOU do! \"The number one key to growth is having good people and that’s what has driven us at every stage of the game.\" - Greg Cohen, CEO

At Magid, we’re not just passionate about safety—we’re passionate about people. As an industry leader, we’ve built an innovative and collaborative environment where diversity is celebrated, ideas are valued, and personal and professional growth never stops.

Essential Responsibilities:

Brand Strategy & Positioning

• Define and evolve Magid’s positioning, messaging framework, and value proposition to ensure clarity and differentiation in the market
• Serve as the central owner of brand strategy, ensuring alignment across all customer-facing functions
• Establish the operating rhythm for brand leadership, including inputs into annual planning, quarterly GTM alignment, and ongoing governance

Brand Systems & Governance

• Establish and govern brand standards - including voice, tone, and visual identity - to ensure quality and cohesion across all customer touchpoints
• Build the foundation for a unified and scalable brand system that enables consistency across channels, teams, and regions
• Partner cross-functionally with Demand Generation, Ecommerce, Product Marketing, and Sales to reinforce alignment and elevate execution across the customer journey

Content, Creative & Thought Leadership

• Own and shape Magid’s content strategy and storytelling approach, delivering compelling, insight-driven content that drives engagement and credibility
• Lead creative direction across major initiatives, guiding design, copy, and video while building a scalable, centralized creative capability
• Build and scale Magid’s thought leadership presence through high-quality content and storytelling that reinforces trust and authority in the market

Performance, Innovation & AI Enablement

• Define and track brand performance metrics (e.g., awareness, engagement, consistency) and use insights to refine strategy and optimize impact
• Evaluate and apply emerging trends in digital marketing and AI to enhance content velocity, personalization, and campaign effectiveness while maintaining brand integrity

Team Leadership & Cross-Functional Enablement

• Lead and develop a core brand team across social media, design, and content - setting direction, coaching talent, and building a high-performing, scalable function
• Foster a collaborative, high-accountability culture that elevates both individual and team performance
• Serve as the central steward of brand integrity, enabling strong collaboration across marketing and ensuring a cohesive, consistent presence across all customer-facing functions

Reports to: VP Sales Effectiveness & Marketing

#IND1

Requirements

Experience/Education Required/Sought:

• 8+ years of experience in brand or marketing roles, with a strong foundation in B2B environments
• Bachelor's degree or equivalent work experience
• Experience leading integrated creative and content initiatives across digital and sales channels
• Experience building or scaling brand, content, or creative processes and governance models

Required Skills:

• Proven ability to develop and execute brand strategy, positioning, and messaging
• Strong strategic and executional capabilities, with the ability to translate vision into high-quality outputs
• Demonstrated success working cross-functionally and influencing without direct authority
• Expertise in storytelling and simplifying complex topics into clear, compelling narratives
• Familiarity with emerging AI tools and trends in marketing, with the ability to apply them effectively while maintaining brand integrity

Work Environment/Physical Requirements/PPE:

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at a time.

Summary

• Actual pay ranges from $131,250 to $201,250 and will be adjusted based on job-related factors permitted by law, such as experience and training, geographic location, additional qualifications such as licensure or certifications, market factors, and responsibilities.

Magid offers a variety of benefits to our team members including:

• Health, dental, vision, life and disability insurance
• Bonus plan
• 401k retirement plan with company match
• Company provided Profit Sharing
• Participation in Magid Paid Time Off (PTO) Policy
• 9 Paid Holidays

Magid Glove & Safety is a leading manufacturer, distributor, and importer of hand protection and safety products, e.g,.work gloves, fall protection, reusable and disposable respirators. We are an innovative, growing, and privately held business, that has been delivering safety solutions to thousands of companies since 1946.

Magid is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.