Senior Manager, Brand Advertising

Capital One Group; Virginia; Hybrid; USD 162,000 - 203,000; Full time

Job summary

Capital One is seeking a Senior Manager of Brand Advertising to lead multi-channel campaigns and partner with agencies to deliver strategic, compliant creative. You will collaborate with Brand Planning, Media, Sponsorships, Social, and Insights teams to ensure cohesive, high-impact advertising that drives business results.

You will guide data-driven decision making, optimize campaigns, and maintain governance standards while delivering operational excellence across the team.

Qualifications

• Bachelor’s Degree or Military Experience.
• 7+ years of experience in a marketing or advertising role.
• 2+ years of experience managing, mentoring, or developing direct reports or junior team members.

Responsibilities

• Lead strategic development of integrated, multi-channel advertising strategies (TV, print, display, radio, OOH) aligned to business objectives.
• Oversee agency partners to execute the strategic vision within timelines and budgets.
• Collaborate with Brand Planning, Media, Sponsorships, Social, and Insights teams for cohesive campaigns.
• Champion evidence-based optimization using research and market data to improve campaign performance.
• Manage governance and compliance with regulatory requirements and brand standards.
• Drive operational excellence in creative development, reporting, and knowledge sharing across the team.

Skills

Advertising strategy

Agency management

Cross-functional collaboration

Data-driven marketing

Regulatory governance

Leadership

Stakeholder management

Education

Bachelor’s Degree

Master’s Degree

Job description

Senior Manager, Brand Advertising### Senior Manager, Brand AdvertisingApply: McLean, VA: Richmond, VA: Full time: Posted Today: R1005373Senior Manager, Brand AdvertisingThis is an exciting opportunity for a seasoned marketing leader to join Capital One’s Brand Advertising Team. As a Senior Manager, you will serve as a key strategic partner, responsible for driving multi-channel, integrated advertising campaigns that deliver business results. This role requires deep expertise in advertising strategy and agency management with an emphasis on developing and executing advertising creative in partnership with the agency. **What you’ll do*** **Strategic Leadership:** Lead the creative brief development of integrated, multi-channel advertising strategies (e.g., TV, print, display, radio, OOH) that deliver on business objectives* **Agency Management:** Lead agency partners in executing against the strategic vision, ensuring creative excellence and adherence to timelines/budgets* **Cross-Functional Collaboration:** Serve as the primary advertising lead in collaboration with Brand Planning, Media, Sponsorships, Social, and Insights teams. Drive integration across the organization to ensure a cohesive, integrated brand campaigns* **Evidence-Based Optimization:** Champion the use of research, market data, and advertising effectiveness tools to build cases for creative choices and optimize ongoing campaign performance* **Governance & Risk:** Manage complex regulatory requirements and brand governance programs, ensuring all creative assets meet high standards of compliance and quality* **Operational Excellence:** Lead the team’s approach to process improvement, including creative development, reporting, and knowledge sharing across the team **Who you are** You want to be an **EVIDENCE-BASED MARKETER** who... As an **INDIVIDUAL**:* Your curiosity is endless. There’s always something else to learn.* You’re flexible and not afraid of change—in fact you welcome the challenge.* You share your point of view, but seek out what might be missing and listen.* You have big ideas and know the best ones are driven by proof, persistence and patience.* You’re a storyteller. You simplify the complex and compel your audience to act.* You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.* You care—about the work, your team and the customers you serve. **As a LEADER:*** You value authenticity over perfection. You lead with empathy, vulnerability and honesty.* You deeply invest in understanding the humans around you.* You say what needs to be said and work hard to find the right words.* You’re an expert. You also know when you’re not and need to find one.* You use all this - to make things happen, create amazing work and inspire others.*This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location* **Basic Qualifications:*** Bachelor’s Degree or Military Experience* At least 7 years of experience in a marketing or advertising role* At least 2 years of experience managing, mentoring, or developing direct reports or junior team members **Preferred Qualifications:*** Master’s Degree* 7+ years of experience managing complex, integrated creative development across a variety of channels (video, audio, digital)* Significant experience managing senior level stakeholders and day to day creative delivery and production planning and execution with creative and media agency partners* Significant experience balancing tactical execution with strategic leadership, managing granular details while driving medium- to long-term initiatives* Expertise in navigating regulatory requirements and advertising governance* Proven ability to translate complex data and market insights into actionable advertising strategies* Proficiency in G-Suite (Slides, Sheets, Docs) and familiarity with advertising measurement tools (e.g., Kantar, Brand Effects)* Strong judgment, influence, and organizational skills, with a track record of driving cross-functional alignment with ability to prioritize independent tasks, socialize complex issues, and proactively identify comprehensive solutions *At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer*)The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.McLean, VA: $177,700 - $202,800 for Sr. Manager, BrandRichmond, VA: $161,500 - $184,300 for Sr. Manager, BrandCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.