Senior Manager, Brand Advertising

Capital One Group; McLean (VA); Hybrid; USD 178,000 - 203,000; Full time

Job summary

Capital One is seeking a Senior Manager in Brand Advertising to lead multi-channel campaigns and partner with agencies to deliver strategic creative. You will drive integrated programs, collaborate across Brand Planning, Media, Sponsorships, Social, and Insights, and ensure compliance with governance and regulatory standards.

You are an evidence-based marketer who guides teams, champions data-driven decisions, and mentors junior staff while navigating complex budgets and schedules.

Qualifications

• Bachelor’s Degree or Military Experience required.
• 7+ years in marketing/advertising role.
• 2+ years of managing, mentoring, or developing direct reports.

Responsibilities

• Lead integrated, multi-channel advertising strategies (TV, print, display, radio, OOH).
• Oversee agency partners to ensure creative excellence and timeliness/budget adherence.
• Collaborate with Brand Planning, Media, Sponsorships, Social, and Insights teams to align campaigns.

Skills

Agency management

Advertising strategy

Cross-functional leadership

Data-driven decisions

Regulatory governance

Education

Bachelor’s Degree or Military Experience

Master’s Degree (preferred)

Tools

G-Suite

Advertising measurement tools (Kantar/Brand Effects)

Job description

Senior Manager, Brand Advertising

This is an exciting opportunity for a seasoned marketing leader to join Capital One’s Brand Advertising Team. As a Senior Manager, you will serve as a key strategic partner, responsible for driving multi-channel, integrated advertising campaigns that deliver business results. This role requires deep expertise in advertising strategy and agency management with an emphasis on developing and executing advertising creative in partnership with the agency.

What you’ll do

• Strategic Leadership: Lead the creative brief development of integrated, multi-channel advertising strategies (e.g., TV, print, display, radio, OOH) that deliver on business objectives
• Agency Management: Lead agency partners in executing against the strategic vision, ensuring creative excellence and adherence to timelines/budgets
• Cross-Functional Collaboration: Serve as the primary advertising lead in collaboration with Brand Planning, Media, Sponsorships, Social, and Insights teams. Drive integration across the organization to ensure a cohesive, integrated brand campaigns
• Evidence-Based Optimization: Champion the use of research, market data, and advertising effectiveness tools to build cases for creative choices and optimize ongoing campaign performance
• Governance & Risk: Manage complex regulatory requirements and brand governance programs, ensuring all creative assets meet high standards of compliance and quality
• Operational Excellence: Lead the team’s approach to process improvement, including creative development, reporting, and knowledge sharing across the team

Who you are

You want to be an EVIDENCE-BASED MARKETER who... As an INDIVIDUAL: Your curiosity is endless. There’s always something else to learn. You’re flexible and not afraid of change—in fact you welcome the challenge. You share your point of view, but seek out what might be missing and listen. You have big ideas and know the best ones are driven by proof, persistence and patience. You’re a storyteller. You simplify the complex and compel your audience to act. You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you. You care—about the work, your team and the customers you serve.

As a LEADER: You value authenticity over perfection. You lead with empathy, vulnerability and honesty. You deeply invest in understanding the humans around you. You say what needs to be said and work hard to find the right words. You’re an expert. You also know when you’re not and need to find one. You use all this - to make things happen, create amazing work and inspire others.

This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location

Basic Qualifications

• Bachelor’s Degree or Military Experience
• At least 7 years of experience in a marketing or advertising role
• At least 2 years of experience managing, mentoring, or developing direct reports or junior team members

Preferred Qualifications

• Master’s Degree
• 7+ years of experience managing complex, integrated creative development across a variety of channels (video, audio, digital)
• Significant experience managing senior level stakeholders and day to day creative delivery and production planning and execution with creative and media agency partners
• Significant experience balancing tactical execution with strategic leadership, managing granular details while driving medium- to long-term initiatives
• Expertise in navigating regulatory requirements and advertising governance
• Proven ability to translate complex data and market insights into actionable advertising strategies
• Proficiency in G-Suite (Slides, Sheets, Docs) and familiarity with advertising measurement tools (e.g., Kantar, Brand Effects)
• Strong judgment, influence, and organizational skills, with a track record of driving cross-functional alignment with ability to prioritize independent tasks, socialize complex issues, and proactively identify comprehensive solutions

At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer)

Salary

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $177,700 - $202,800 for Sr. Manager, Brand Richmond, VA: $161,500 - $184,300 for Sr. Manager, Brand

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please.

CapitalOneisanequalopportunityemployer(EOE,includingdisability/vet)committedtonon‑discriminationincompliancewithapplicablefederal,state,andlocallaws.

CapitalOnepromotesadrug‑freeworkplace.

CapitalOnewillconsiderforemploymentqualifiedapplicantswithacriminalhistoryinamannerconsistentwiththerequirementsofapplicablelawsregardingcriminalbackgroundinquiries,including,totheextentapplicable,Article23-AoftheNewYorkCorrectionLaw;SanFrancisco,CaliforniaPoliceCodeArticle49,Sections4901-4920;NewYorkCity’sFairChanceAct;Philadelphia’sFairCriminalRecordsScreeningAct;andotherapplicablefederal,state,andlocallawsandregulationsregardingcriminalbackgroundinquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [e-mail]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One's recruiting process, please send an email to [e-mail].

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit.