Senior Manager, Brand Activation

1240 Invesco Distributors Inc.; New York (NY); Hybrid; USD 120,000 - 125,000; Full time

Benefits offered by this job

Flexible paid time off

Hybrid work schedule

401(K) matching

Health & wellbeing benefits

Parental leave benefits

Employee stock purchase plan

Job summary

1240 Invesco Distributors Inc. is seeking a Senior Manager, Brand Activation in New York City. This pivotal role focuses on shaping and executing the brand strategy across North America and Europe, driving effective advertising campaigns in collaboration with various stakeholders.

Ideal candidates will have 7-10 years of experience in creating impactful paid media campaigns, excellent project management skills, and the ability to thrive in a dynamic environment. The salary range for this position is $120,000 to $125,000 per year.

Qualifications

• 7-10 years of experience in marketing with a focus on paid media.
• Proven track record driving business results and client engagement metrics.
• Strong organizational skills and detail orientation.

Responsibilities

• Develop and implement brand strategy across paid media campaigns.
• Collaborate with internal teams and external agencies for campaign execution.
• Monitor measurement and performance of campaigns.

Skills

Project management

Data analysis

Collaboration

Creative campaign development

Communication skills

Strategic thinking

Education

Bachelor’s Degree

Tools

AI-powered tools

Job description

About Invesco

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

Job Benefits

• Flexible paid time off
• Hybrid work schedule
• 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
• Health & wellbeing benefits
• Parental leave benefits
• Employee stock purchase plan

Job Description

The Senior Manager, Brand Activation plays a pivotal role in shaping and executing Invesco’s brand strategy across North America and Europe, driving how financial advisors and institutions perceive the company’s offerings. This role leads the development of innovative, audience‑first advertising campaigns across diverse paid media channels, collaborating closely with internal stakeholders, partners, and creative teams.

Responsibilities

• Drive the development and implementation of the brand across Invesco paid media campaigns in North America and EMEA, from strategy to execution.
• Work closely with the Digital Channel Activation Team (paid media), segment marketing partners, and relevant firm stakeholders to develop insight‑driven campaign briefs that inspire our internal creative team and external agency partners to produce breakthrough paid media programs delivered in impactful, measurable ways.
• Collaborate with internal creative team and agency partners to develop advertising campaigns, implementing/enforcing the brand standards.
• Manage day‑to‑day execution of campaigns and ensure timely and excellent delivery on scope and expectations, including working with legal and compliance on campaign approvals.
• Work with the analytics team to develop campaign KPIs, monitor measurement and performance and optimize creative based on program performance.
• Focus on key insights (e.g., social listening, client feedback, competitive audits) to continuously seek ways to enhance client engagement metrics.
• Lead the management and tracking of the Invesco creative campaign budget.
• Continuously monitor market trends and competitive landscape to develop and refine story programs rooted in client insights and analytics.
• Demonstrate proficiency with AI‑powered tools to inform insights and enhance creative development.
• Exude passion for storytelling and thrive in a dynamic environment.

Requirements

• Results‑oriented marketer with 7‑10 years of experience and a proven track record of creating innovative paid media campaigns in North America and EMEA that have driven business results, using data and insights to improve client engagement metrics.
• Excellent end‑to‑end project management capabilities from insight to execution.
• Strong organizational skills and detail orientation. Budget tracking experience.
• Experience collaborating within a transforming marketing organization; with segment/product marketing, internal creative teams, sales, corporate communications, legal and compliance.
• Poses intellectual curiosity that drives strategic thinking and out‑of‑the‑box ideas.
• Superior communication and influencing skills; excellent verbal and written communication skills.
• Ability to work in a nimble, test‑and‑learn, iterative environment, making decisions based on analysis and data.
• Highly collaborative team player, open‑minded, flexible and willing to incorporate others’ opinions.
• Bachelor’s Degree required.

Salary

The salary range in New York City for this position is $120,000 to $125,000 per year. Full compensation includes salary and incentive pay and will vary based on skills, experience and location.

EEO Statement

Invesco is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non‑discrimination in employment.