Senior Manager, Alternatives Investing Product Marketing

Fidelity Investments Inc.; Durham (NC); On-site; USD 120,000 - 190,000; Full time

Job summary

Fidelity Investments Inc. in Durham, NC is seeking a Senior Marketing Manager, Alternatives Product Marketing to lead marketing strategy for Fidelity’s alternative investment products.

You will develop narratives, position offerings, and drive content across institutional, intermediary, and retail channels. The role requires 5+ years in financial services product marketing, strong writing, and cross-functional collaboration.

Qualifications

• Bachelor’s degree in Finance, Economics, Business, Marketing, or a related field preferred.
• Minimum of 5 years of experience in financial services, with a strong preference for product marketing experience.
• Knowledge of investment products and financial markets; experience marketing alternative investments is highly desirable.
• Exceptional written communication skills with the ability to translate complex investment concepts into clear client-focused messaging.
• Strong interpersonal and stakeholder management skills, with the ability to build relationships and influence cross-functional partners.
• Excellent organizational and project management capabilities, including the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft PowerPoint and Excel.

Responsibilities

• Develop and implement comprehensive marketing plans that differentiate Fidelity's alternative investment products and specialty solutions in the marketplace.
• Create compelling product positioning, messaging, and narratives tailored to institutional, intermediary, and retail audiences.
• Produce high-quality marketing content across multiple formats, including presentations, brochures, website content, and video materials.
• Support the marketing and communications strategy for new product launches, ensuring alignment and coordination across business partners and stakeholders.
• Collaborate with investment professionals and marketing colleagues to develop investment insight and thought leadership content.
• Manage content and servicing requirements for third-party platforms, including data rooms and external distribution channels.
• Partner with event marketing teams to develop content and support the planning and execution of client and industry events.
• Ensure all marketing materials are accurate, compliant, consistent, and aligned with Fidelity's brand and business objectives.

Skills

Marketing strategy

Stakeholder management

Written communication

Project management

PowerPoint

Excel

Cross-functional collaboration

Education

Bachelor’s degree in Finance/Economics/Business/Marketing

Tools

PowerPoint

Excel

Job description

Job Description:

Note: Fidelity will not provide immigration sponsorship for this position.

The Role

Do you enjoy learning about and marketing non-traditional, alternative investments? If so, come join the Asset Management Solutions Marketing team where our mission is to champion the investment talents of Fidelity’s investment products and solutions.

Fidelity is seeking a strategic and results-oriented Senior Marketing Manager, Alternatives Product Marketing, to join the Asset Management Solutions Marketing team. This role is responsible for developing and executing marketing strategies that elevate Fidelity's alternative investment and specialty solution offerings. The successful candidate will collaborate closely with investment professionals, product teams, and cross-functional partners to create compelling product narratives and deliver impactful marketing initiatives across institutional, intermediary, and retail channels.

• Develop and implement comprehensive marketing plans that differentiate Fidelity's alternative investment products and specialty solutions in the marketplace.
• Create compelling product positioning, messaging, and narratives tailored to institutional, intermediary, and retail audiences.
• Produce high-quality marketing content across multiple formats, including presentations, brochures, website content, and video materials.
• Support the marketing and communications strategy for new product launches, ensuring alignment and coordination across business partners and stakeholders.
• Collaborate with investment professionals and marketing colleagues to develop investment insight and thought leadership content.
• Manage content and servicing requirements for third-party platforms, including data rooms and external distribution channels.
• Partner with event marketing teams to develop content and support the planning and execution of client and industry events.
• Ensure all marketing materials are accurate, compliant, consistent, and aligned with Fidelity's brand and business objectives.

The Expertise and Skills You Bring

• Bachelor’s degree in Finance, Economics, Business, Marketing, or a related field preferred.
• Minimum of 5 years of experience in financial services, with a strong preference for product marketing experience.
• Knowledge of investment products and financial markets; experience marketing alternative investments is highly desirable.
• Exceptional written communication skills with the ability to translate complex investment concepts into clear, compelling client-focused messaging.
• Strong interpersonal and stakeholder management skills, with the ability to build relationships and influence cross-functional partners.
• Excellent organizational and project management capabilities, including the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft PowerPoint and Excel.

The Team

The Asset Management Solutions Marketing team partners closely with Fidelity Asset Management, investment product groups, and distribution channels to develop and deliver timely, accurate, and impactful product marketing content. The team plays a critical role in helping clients understand Fidelity's investment capabilities and the value of its products and solutions, while supporting the firm's broader business growth and client engagement objectives.

Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

Certifications:

Category:

Marketing

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.