Content Creator

Zillow Group; United States; Remote; USD 90,000 - 145,000; Full time

Job summary

Zillow Group's Studio Z is seeking a highly capable hybrid creator-strategist who lives at the intersection of culture, community, and content. You will direct and edit on-camera content and also represent the brand voice across Zillow's social channels.

You will bring real-time moments to life, iterate on recurring formats, and translate trends into engaging brand storytelling. Collaborate closely with Production, Social, Brand, PR and Legal to deliver timely, high-quality work in a fast-moving

Qualifications

• 3–5+ years of experience creating social content for major brands, media platforms, or growing a personal channel, with proven engagement.
• High-execution mindset and proactive collaboration within set strategies.
• On-camera charisma and the ability to articulate brand POVs authentically.
• End-to-end creator craft: shooting, editing, writing within team workflows.
• Strong coordination to move creative through legal and brand reviews.
• Speed, taste and creative judgment to deliver high-quality work quickly.

Responsibilities

• On-Camera Brand Representation: act as host, talent, and storyteller for Zillow’s social channels.
• Real-Time & Cultural Listening: identify opportunities from trends and conversations.
• Agile Production & Tool Application: concept, script, shoot, edit, and publish content quickly.
• Series Iteration & Execution: contribute to recurring social formats and narratives.
• Framework Alignment & Process: refine production frameworks and guardrails.
• Cross-Functional Execution: coordinate with Production, Social, Brand, PR, and Legal.
• Platform Mastery: maintain fluency across TikTok, Instagram, YouTube, Meta and emerging platforms.

Skills

Social content creation

On-camera presence

Video editing

Storytelling

Cross-functional collaboration

Fast-moving production

Job description

Studio Z is Zillow's in-house creative agency — a full-service creative, content, strategy, and production team that drives Zillow's brand forward across every channel. Within Studio Z, Erik Donham's Social and Cultural team operates at the high-stakes intersection of brand storytelling and real-time culture. The team is small, highly skilled, and deeply collaborative — working alongside copywriters, senior art directors, and brand partners to make content that earns attention rather than buying it. We move at the speed of social, obsess over platform nuance, and build work that immerses the Zillow brand in culture. This is a team for people who take the internet seriously and love the craft of creating for it.

About the role

We are looking for an inventive, high-execution hybrid creator-strategist who lives at the intersection of culture, community, and content. You are comfortable both behind the camera directing and editing, and in front of the camera as a face and voice for the Zillow brand.

In this role, you will help bring Zillow's social strategy to life within our fast-moving creative team. Driven by quick-thinking creative instincts and strong initiative within defined priorities, you know what matters right now, why it matters, and how Zillow can show up in ways that feel timely, additive, and culturally relevant. You will be a core contributor to Zillow's growing social presence, applying agile production tools, iterating on recurring content formats, and helping translate real-time cultural moments into engaging brand creative.

Key Responsibilities

• On-Camera Brand Representation: When needed, act as a confident, charismatic, and authentic on-camera host, talent, and storyteller for Zillow’s social channels, representing the brand at events, in real-time trends, and across recurring video series.
• Real-Time & Cultural Listening: Monitor digital subcultures, platform trends, and real-time conversations to identify strategic opportunities for Zillow to participate with low friction and high taste, applying data-driven insights to inform storytelling.
• Agile Production & Tool Application: Concept, script, shoot, edit, and publish platform-native content quickly—applying proven workflows and modern tools (including AI) with a constant eye for efficiency improvements.
• Series Iteration & Execution: Contribute to and iterate on recurring social series and content formats, helping turn established narrative themes into engaging, long-term audience moments.
• Framework Alignment & Process: Execute against established production frameworks and agile guardrails, contributing ideas to refine and improve team execution over time.
• Cross-Functional Execution: Coordinate closely with internal Production, Social, Brand, PR, and Legal partners on production logistics and approvals to ensure smooth, timely publishing.
• Platform Mastery: Maintain deep fluency across TikTok, Instagram, YouTube, Meta, and emerging platforms—understanding how tone, algorithms, and audience behaviors shift in real time.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $90,900.00 - $145,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $86,300.00 - $137,900.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• [3–5+] years of experience creating social content for major brands, media platforms, or growing a personal channel with a proven track record of driving engagement.
• High-Execution Mindset: A proactive team player who takes strong initiative within set strategies, bringing quick-thinking problem-solving skills to fast-moving creative assignments.
• On-Camera Comfort: Natural on-camera charisma, strong narrative timing, and the ability to articulate brand POVs authentically.
• End-to-End Creator Craft: Mastery of short-form video production (shooting, editing, writing) with an eagerness to execute within established team workflows and production frameworks.
• Collaborative Coordination: Strong communication skills to partner effectively with Production and cross-functional teams to keep creative moving smoothly through legal and brand reviews.
• Speed, Taste & Creative Judgment: Strong prioritization skills—knowing how to produce high-taste work quickly while staying aligned with overarching team goals and brand direction.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.

How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they’re most productive—enabling us to move fast, stay connected and deliver on our people promise.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Zillow Home Loans, LLC is a national online mortgage lender, offering exceptional service and local market expertise through its conveniently located offices.