Senior Associate, Social & Influencer

Resolute Digital, a Weber Shandwick Company; Washington, Northern (District of Columbia, KY); Hybrid; USD 59,000 - 65,000; Full time

Job summary

Weber Shandwick in Washington, DC is hiring a Senior Associate, Social + Influencer Strategy to drive digital campaigns and influencer programs for top brands. You will collaborate with cross-functional teams and manage day-to-day client work, ensuring strategic counsel and flawless execution.

You’ll partner with senior colleagues to develop social media strategies, monitor trends, and deliver measurable outcomes while growing your expertise in a fast-paced agency setting in the DC metro area.

Qualifications

• 2-3 years of experience in digital communications, social media marketing, or related positions.
• Experience collaborating with diverse teams in creative, strategy, media planning, and PR.
• Deep expertise in major social media platforms (LinkedIn, Instagram, TikTok, X, YouTube, Threads).
• Passion for tracking digital trends and applying insights to client challenges.
• Knowledge of social listening platforms and translating data into actionable insights.
• Ability to manage multiple complex projects in a fast-paced environment.
• Excellent written and verbal communication with ability to present recommendations.

Responsibilities

• Assist in developing and executing sophisticated digital campaigns integrated with paid/owned/earned media.
• Lead platform strategy for multiple clients with expert channel mix guidance.
• Oversee client social channels, editorial planning, AI-assisted content, paid media, and analytics.
• Create scroll-stopping digital assets and resonate with priority audiences.
• Serve as a key client contact, delivering reliable project management and strategic counsel.
• Support new business development with fresh digital insights for pitches.

Skills

Digital campaigns

Platform strategy

Social media management

Client liaison

Project management

Influencer partnerships

Generative AI tools

Excel/PowerPoint

Tools

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Khoros

Microsoft Excel

PowerPoint

Job description

Washington, District of Columbia, United States of America

Haveyou ever been accused of beingextremelyonline? Do you obsessively read about social media trends, scroll throughInstagramand TikTok nonstop,and have a media diet that could best be described as eclectic, diverse,andmaybe evenchaotic?Have you lookedatacampaign and thought“wow, they should have worked with that other lifestyle creator?”Do you get excited about sharing data-driven insights with clients to inform future social mediastrategy?

If so,we’regladyou’rehere! Weber Shandwick isseeking aSenior Associate,Social + Influencer Strategyto join our team in Washington, DC. This motivated collaborator will bring theirpassionfor all things digital to our high-performing, collaborative team. As a Senior Associate, Social + Influencer Strategicyou’llwork closely with both senior and juniorteammembers across several teams to provide sound digital counsel and manage day-to-day work. Prepare tomanage up,managedown, and work alongside some of the smartest folks you could ever hope to call colleagues. And yes, we like to have fun while we do ittoo. All in service of helping our clients– some of the world’s leading brands–drive their businesses forward.

This is a client-facingroleso the ability to work with all types of people iscritical.

Who Are We Looking For?

The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Yawn. Doesn’t that sound terrible? Really, we want someone who can dive in, enjoy the work, and wants to get stuff done while helping to continually improve the processes whiletheydo it.Successfulcandidates typically have a solid digital communications,marketing or integrated communications background,experiencemanaginginfluencer/creator partnershipsand a mix of experience across B2B, B2C, and/orpublicaffairs campaigns. Read:you’veworked with lots ofdifferent typesofclientsandyou’reexcited about a range of industries. You must have exceptional project management skills, have a TikTok worthy level oforganizationand want to be involved in all aspects of the work we do, from helping to build digital strategy to helping us execute it flawlessly.

POV:You’reour new Senior Associate,Social + Influencer Strategy

On any given day, you could be working on social content strategy, liaising with a client on a paid social campaign, supporting influencer programs, researching the latest trending sounds onTikTokand helping to launch a podcast.

In the morningyou may be the one explaining the FYP to a client, in the afternoon compiling a report on Instagram contentperformance,andend the day learningabout generative AIdirectly from some of our leading subject matter experts. Each day may be different, but you will work hard doing something you love with some cool clients.You will get a chance to help us win some of our next biggest clients and haveample opportunitiesfor mentorship, professional development, and teaching all your colleagues something yourself.

RESPONSIBILITIES

• Assistin the development and execution of sophisticated digital campaigns that are integrated with broader paid, owned, and earned media programs.
• Help leadplatform strategy for multiple clients, providing expert counsel on channel mix, content approach, and audience engagement.
• Oversee client social media channels, including editorial planning, AI-assisted content development, paid media investment, social listening, and performance analytics.
• Inform the creation ofscroll-stoppingdigital and social media assets that resonate with priority audiences and leverage platforms for high-value impact.
• Serve as a keyclientcontact, delivering reliable project management and strategic counsel with confidence and professionalism.
• Support new business development by bringing fresh, culture-first digital insights and recommendations to the pitch.

REQUIRED QUALIFICATIONS

We think you will be most successful with this background,but if thisisn’tquite you and the role speaks to you, we encourage you to apply.

• 2-3years of experience in digital communications, social media marketing, or related positions.
• Experience collaborating with diverse teams, including creative, strategy, media planning, and PR.
• Deepexpertisein major social mediaplatforms,(e.g., LinkedIn, Instagram, TikTok, X, YouTube, Threads) andanstrategic understanding of their role in an integrated marketing plan.
• A passion for tracking digital and social media trends (youprobably knowwhat's trending before it hits the mainstream) and applying them to solve client challenges.
• Knowledge of social media intelligence platforms and the ability to translate data into actionable insights.
• Ability to manage multiple complex projects simultaneously in a fast-paced, collaborative environment.
• Exceptional written and verbal communication skills, with the ability to craft engaging short-form content and present strategic recommendations persuasively.
• A resilient mindset, deep curiosity, and a healthy sense of humor.

PREFERRED QUALIFICATIONS

If you also have any of the following professional experience,we think youjust mightbe a perfect fit.

• Experience managing creator/influencer projects from end-to-end.
• Experience with executive visibility programsandadvising senior leaders on building their social media presence.
• Experience with advanced social listening, audience intelligence, and trend-forecasting methodologies.

SKILLS

This is what you need to know and be able to do with confidence in this role.

• Experience with enterprise-level social media management and listening tools (e.g.,Talkwalker,Brandwatch, Sprout Social, Sprinklr,Khoros).
• Fluency withor willingness to learngenerative AI tools for content ideation, creation,researchand performance analysis.
• Experience with web and social analytics platforms (e.g., Google Analytics 4, platform-native insights) to measure full-funnel impact.
• Strong comfort level with Microsoft Excel and PowerPoint for creating client-ready deliverables.
• Strong organizational, time management, and project management skills.

ABOUT US

Ok, our turn. who… about Weber Shandwick? Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 + 2025 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 onPRovoke’sGlobal Creative Index in 2024 and honored on Ad Age’s A-List in 2025, 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded CampaignGlobal’sPR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity for the past three years, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 250 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 onPRovoke’sGlobal Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.

Webber Shandwick is part of Omnicom Public Relations and Omnicom (NYSE: OMC). For more information, visit https://www.webershandwick.com/.

59,000- 65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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