Senior Manager, B2B Enterprise Marketing Strategy

Labcorp; Raleigh (NC); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k)

Tuition Reimbursement

Employee Stock Purchase Plan

Job summary

A leading healthcare solutions company is seeking a Senior Manager for B2B Enterprise Marketing Strategy. The role emphasizes driving specialty testing growth through audience insights and multi-channel strategies. Responsibilities include collaborating on sales strategies, leading marketing campaigns, and managing a small team. Candidates should have 8-10 years of marketing experience and a degree in a relevant field. Comprehensive benefits are offered for eligible employees.

Qualifications

• 8-10 years of marketing experience required.
• Experience in a multi-channel marketing environment preferred.

Responsibilities

• Collaborate to understand sales cycle, buyer journey, and market opportunity.
• Lead development of marketing strategies and campaigns.
• Analyze marketing activity against objectives and goals.
• Manage a team of 1-2 marketers.
• Deliver annual strategic marketing plan for assigned areas.

Skills

Life sciences or healthcare marketing experience

Multi-channel marketing environment expertise

Copywriting and editing skills

Strong relationship-building abilities

Clear, concise, and timely communicator

Education

Bachelor's degree in Marketing, Communications, Science, or Business

Job description

Overview

Senior Manager, B2B Enterprise Marketing Strategy at Labcorp. Focus on driving specialty testing growth by leveraging audience insights, competitive intelligence, and marketing performance data to create multi-channel marketing strategies. Translate capabilities into clear business benefits and lead the creation of marketing assets to build awareness and generate demand. Reports to the Director, B2B Enterprise Marketing Strategy and collaborates with Health Systems and Managed Care marketing, business and technology teams.

Responsibilities

• Collaborate to understand sales cycle, buyer journey, personas, competitive dynamics, and market opportunity to inform go-to-market strategy
• Lead development and refinement of value proposition, product/solution positioning and message architecture, and content strategy for assigned business areas, with a focus on growing specialty testing within health system relationships
• Define key audience segments and targeting criteria for marketing campaigns
• Lead development and implementation of marketing campaigns designed to achieve business goals, using channels including web, digital, paid advertising, email, PR, events, sponsorships, and sales enablement
• Analyze marketing activity against objectives and defined campaign goals; identify optimizations to enhance performance
• Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global enterprise
• Deliver multi-channel campaign plans in alignment with marketing plan and budget
• Work with digital, creative, content, communications, and research to implement effective channel strategies and optimize performance
• Lead tactic sequencing and prioritization
• Collaborate to accurately track marketing budget allocation and spend
• Serve as marketing business partner to the segment P&L owners; align marketing resources with business objectives
• Collaborate with specialty testing product owners and marketers to support growth in health systems
• Deliver annual strategic marketing plan for assigned business areas
• Run recurring meetings with partners and stakeholders to provide status updates, share performance, provide recommendations, and solicit feedback
• Build support and buy-in for approaches and ideas; foster engagement
• Provide open and transparent communication across the organization
• Work with marketing colleagues to drive B2B initiatives to market
• Collaborate with external agencies and vendor partners to launch marketing strategies
• Manage a team of 1-2 marketers to meet timelines and deliverables

Requirements

• 8-10 years of marketing experience
• Bachelor's degree in Marketing, Communications, Science, or Business preferred

Skills & Competencies

• Life sciences or healthcare marketing experience preferred
• Multi-channel marketing environment expertise
• Copywriting and editing skills
• Adaptable to shifting priorities
• Self-motivated with initiative
• Decisive and able to move work forward in ambiguity
• Clear, concise, and timely communicator
• Strong relationship-building abilities
• Ability to generate buy-in and unite teams around a vision
• Commitment to fostering an engaging, inclusive, and supportive work environment

Benefits

Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including Medical, Dental, Vision, Life, STD/LTD, 401(k), PTO/FTO, Tuition Reimbursement and Employee Stock Purchase Plan. Part-time or casual roles may have limited benefits.

Equal Opportunity

Labcorp is an equal opportunity employer and does not tolerate harassment or discrimination. Employment decisions are based on the needs of the business and the qualifications of the individual. Qualified applicants will be considered without regard to race, religion, color, national origin, sex, or any other legally protected characteristic. Applicants with arrest or conviction records will be considered in accordance with applicable law.

Accessibility

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