Product Marketing Manager

OVH Ovuline Inc.; North Carolina; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Annual bonus

Comprehensive benefits package (Health

401(k) and other retirement options

Job summary

Labcorp is seeking a Remote Product Marketing Manager to join our team, driving commercial messaging and go-to-market efforts for womens health solutions through Ovia Health by Labcorp. The role collaborates across sales, product, clinical, and marketing teams to deliver market-ready messaging and enablement assets.

You will develop launch plans, define audience-focused value propositions, monitor trends, and translate updates into customer-facing content while leveraging AI tools to improve

Qualifications

• Bachelor’s degree
• 3+ years experience as a product marketer or sales enablement specialist
• Experience in Women’s Health
• Experience with B2B and B2B2C go-to-market
• 2+ years experience in sales enablement program development

Responsibilities

• Create commercial messaging and sales enablement assets including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks.
• Ensure the sales and customer success teams have the messaging, tools, and training needed to confidently communicate Ovia's value within the women’s health market.
• Partner with Sales and Customer Success to gather market feedback and continuously improve enablement training, resources, and feedback loops.
• Translate product updates into customer-focused messaging and commercial assets.
• Develop launch messaging, positioning, sales readiness materials, and internal communications.
• Monitor competitive activity, healthcare trends, employer and payer priorities, and emerging women’s health market dynamics to inform future offerings and positioning.
• Brainstorm and manage strategic thought leadership that reinforces Ovia Health's and Labcorp’s leadership across women’s health.
• Use AI to improve efficiency and execution: accelerate content development and insights while maintaining oversight

Skills

Product marketing

Sales enablement

B2B go-to-market

Education

Bachelor’s degree

Job description

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives. Labcorp is seeking a Remote Product Marketing Manager to join our team!

Job Responsibilities:

Commercial Enablement

• Under the direction of the Senior Director of Product Commercialization and Head of Marketing at Ovia Health by Labcorp, create commercial messaging and sales enablement programs and assets including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks.
• Ensure the sales and customer success teams have the messaging, tools, and training needed to confidently communicate Ovia's value within the women’s health market.
• Partner with Sales and Customer Success to gather market feedback and continuously improve enablement training, resources, and feedback loops.
• Translate product updates into customer-focused messaging and commercial assets.

Portfolio strategy & positioning

• Support the portfolio marketing strategy across Ovia Health by Labcorp and Labcorp’s women's health solutions, ensuring clear positioning, differentiation, and alignment with business priorities.
• Develop compelling messaging frameworks, value propositions, and customer narratives that articulate Ovia's and Labcorp’s clinical, financial, and member engagement value.
• Define messaging for priority buyer audiences including health plans, employers, providers, consultants, and channel partners.
• Continually audit and update existing materials to ensure consistent positioning across marketing campaigns, sales materials, product launches, and customer communications.
• Partner with Product Management and Clinical teams to translate new capabilities into market-ready messaging.

Go-to-Market strategy & product launches

• Support cross-functional go-to-market planning for new product launches, feature releases, partnerships, and strategic initiatives across Ovia and relevant Labcorp launches.
• Manage launch plans that align Product, Marketing, Sales, Customer Success, Clinical, and Partnerships.
• Develop launch messaging, positioning, sales readiness materials, and internal communications.
• Establish launch success metrics and continuously optimize go-to-market performance.

Market intelligence & Voice of the Customer

• Monitor competitive activity, healthcare trends, employer and payer priorities, and emerging women's health market dynamics to inform future offerings and positioning.
• Conduct market research and synthesizes customer insights to inform positioning and portfolio strategy.
• Coordinate with Sales, Customer Success, and Product to understand customer needs, buying behaviors, and market opportunities.
• Use competitive intelligence to strengthen differentiation and inform future roadmap discussions.

Thought leadership & content strategy

• Brainstorm and manage strategic thought leadership that reinforces Ovia Health's and Labcorp’ leadership across women's health.
• Liaison with Clinical, Medical Affairs, and subject matter experts to create evidence-based content.
• Support webinar, conferences, executive presentations, speaking opportunities, and strategic campaigns.
• Ensure messaging reflects current clinical evidence and market trends.

AI-Enhanced Duties and Responsibilities:

• Use AI to improve efficiency and execution: Leverage AI to accelerate content development, insight generation, and recurring workflows while maintaining oversight of final outputs.
• Use AI to synthesize market, scientific, customer, and competitive intelligence into actionable recommendations that support portfolio strategy and decision‑making.
• Improve information sharing across teams: Use AI to create and distribute clear, role‑specific summaries that improve alignment across marketing, product, sales, science, and medical teams.
• Drive consistency across functions: Maintain shared AI tools, templates, and knowledge resources that promote consistent portfolio facts, positioning, terminology, and handoffs across teams.

Performance measurement

• Track and measures KPIs for portfolio marketing initiatives, product launches, and commercial enablement, such as win rate, product adoption/activation rate, time‑to‑adoption following launch, sales enablement training completion rate, sales readiness/seller confidence score, competitive win rate, and confidence in objection handling.
• Analyze campaign performance, launch metrics, content engagement, and sales feedback.
• Use data and customer insights to continuously optimize messaging, positioning, and go-to-market execution.
• Present recommendations and business insights to commercial and executive leadership.

Minimum Qualifications

• Bachelor’s degree
• 3 or more years experience as a product marketer, sales enablement specialist, or equivalent role responsibilities

Preferred Qualifications

• 1 or more years experience working in Women’s Health, including familiarity with women’s health topics (e.g., reproductive health, fertility, maternal care, menopause, hormonal health)
• 1 or more years experience with B2B and B2B2C go‑to‑market and sales motions
• 2 or more years experience in sales enablement program development and continual team training needs (building presentations, training, and weighted quizzes).

Additional Job Standards

• Strong interest and comfort learning about and speaking to women’s health topics, including menstruation, reproductive health, breast and vaginal health, and the conditions that uniquely and disproportionately affect women.
• Experience using competitive intelligence platforms and tools
• Ability to approach health topics with empathy, accuracy, and cultural awareness
• Experience working cross‑functionally with sales, product, and marketing teams
• Customer- and revenue‑oriented thinker
• Proactive, curious, and eager to learn
• Adaptable and comfortable proposing fixes and solutions

Application Window: 10/23/2026

Pay Range: $100,000 - $120,000

All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers. Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement. We believe in the power of science to change lives. Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. Here, you can join our nearly 70,000 employees, serving clients in more than 100 countries, as we work together to transform approaches to patient care.