Senior Manager, Audience and Program Marketing

Darktrace

Phoenix (AZ)

On-site

USD 120,000 - 150,000

Full time

14 days+

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Benefits offered by this job

Medical, dental & vision insurance

Parental leave

Pet insurance discount

Life insurance

Commuter benefits

401(k)

Employee Assistance Program

Job summary

Darktrace, a global leader in AI-powered cybersecurity, seeks a Senior Manager of Audience & Program Marketing in Phoenix, AZ. Design and execute programs to deepen customer engagement, accelerate expansion, and influence cross-sell, upsell, and renewals across the customer base.

You will partner with Customer Success, Renewals, Brand Marketing, and Sales to align initiatives with lifecycle milestones, deliver value-driven campaigns, and enable teams with playbooks and assets.

Qualifications

5+ years of experience in B2B marketing focusing on customer marketing, lifecycle marketing, or customer success enablement.
Proven ability to design and execute programs driving renewals, upsell, and cross-sell.
Experience collaborating with Customer Success, Renewals, and Sales to align GTM initiatives.
Strong understanding of SaaS metrics (NRR, churn, adoption).
Hands-on experience with CRM and marketing automation platforms Salesforce, Gainsight, and HubSpot.
Excellent communications and storytelling to convey value to customers.
Bachelor's degree in Marketing, Business, or related field preferred.
Willingness to travel up to 30%.

Responsibilities

Design and execute targeted programs influencing cross-sell, upsell, and renewal outcomes across the customer base.
Develop multi-touch, multi-quarter campaigns delivering value throughout the customer journey.
Lead engagement programs via events, product education sessions, and value-driven campaigns.
Partner with Customer Success and Renewals to align marketing with lifecycle milestones.
Provide toolkits, playbooks, and assets to enable Customer Success teams.
Collaborate with Brand Marketing to grow the customer community platform and engagement.
Drive customer advocacy through promoters and peer reviews.
Measure program performance using KPIs tied to engagement and renewals; iterate.

Skills

B2B marketing

Customer marketing

Lifecycle marketing

Customer success enablement

CRM

Marketing automation

Project management

Stakeholder engagement

Data-driven decision making

Communication skills

Education

Bachelor's degree in Marketing/Business or related field

Tools

Salesforce

Gainsight

HubSpot

Job description

Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform delivers a proactive approach to cyber resilience to secure the business across the entire digital estate - from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace's platform and services are supported by over 2,400 employees around the world. To learn more, visit http://www.darktrace.com.

Senior Manager, Audience & Program Marketing

We're looking for a strategic, growth-oriented Senior Manager, Audience & Program Marketing to lead initiatives that deepen customer engagement, accelerate expansion and drive long-term value. This role is central to influencing cross-sell/upsell and renewals with Darktrace customers through deep collaboration with our Customer Success & Renewals teams. You will design, own, and execute programs that deliver tangible value and create growth opportunities - ensuring every Darktrace customer feels connected, informed, and empowered to expand their partnership with Darktrace.

What You Will Do To Drive Impact

Design and execute targeted programs that influence cross-sell, upsell, and renewal outcomes across the customer base.
Develop multi-touch, multi-quarter campaigns that deliver measurable value throughout the customer journey.
Lead engagement programs that drive adoptions, satisfaction, and retention through scalable initiatives such as customer events, product education sessions, and value-driven campaigns (Tech Meetups, Innovation Summits, and more).
Partner closely with Customer Success and Renewals teams to align marketing initiatives and customer communications to lifecycle milestones and account strategies.
Enable Customer Success teams with toolkits, playbooks, and campaign assets that help deliver consistent value messaging and engagement opportunities.
Partner with Brand Marketing and Customer Success to cultivate the customer community platform to increase overall value and satisfaction.
Activate customer advocacy by identifying promoters and driving peer reviews to amplify influence and trust.
Measure and optimize program performance using KPIs tied to engagement, upsell pipeline sources, and renewals influenced. Apply insights to continuously improve.

What Skills & Experience You'll Need

5+ years of experience in B2B marketing with a focus on customer marketing, lifecycle marketing, or customer success enablement.
Proven ability to design and execute programs that drive measurable outcomes in renewals, upsell, and cross-sell.
Experience collaborating with Customer Success, Renewals, and Sales Teams to align marketing initiatives with GTM strategies.
Strong understanding of customer lifecycle management and SaaS growth metrics (NRR, churn, adoption, etc.).
Hands-on experience with CRM and marketing automation platforms including Salesforce, Gainsight, and HubSpot.
Exceptional project management skills and stakeholder engagement skills, with the ability to manage multiple programs across global teams.
Data-driven mindset with proficiency in analyzing campaign performance and applying insights to optimize strategies.
Excellent communications and storytelling skills to craft compelling, value-driven messaging for customers.
Bachelor's degree in Marketing, Business, or related field preferred.
Willingness to travel up to 30%

Salary

$120,000-$150,000 plus bonus

Benefits