Senior Manager, Athletic Marketing & Fan Experience

University of Mississippi; United States; On-site; USD 47,000 - 70,000; Full time

Job summary

The University of Mississippi’s Athletics Marketing & Fan Experience Department seeks an Associate Director of Marketing and Fan Experience to support marketing strategies for fan and student engagement at Ole Miss.

The role reports to the Associate AD for Marketing & Fan Experience and oversees plan development, in-game presentation, budgets, promotions, and sponsorship opportunities across sports.

Qualifications

• Bachelor's degree required.
• Experience in athletics marketing or related field preferred.
• Substitution of related experience and education allowed.

Responsibilities

• Serve as the lead contact for Marketing and Fan Experience.
• Oversee script construction and in-game presentation for men's basketball and volleyball.
• Assist with marketing efforts for Ole Miss football.
• Lead Digital Marketing efforts.
• Assist with the administration of the Club Red student section.
• Assist with oversight of the FSL relationship with athletics.
• Assist with oversight of the marketing internship.
• Build promotions plans for assigned sports including theme days, giveaway items and fan experience elements.
• Collaborate with external and internal staff on promotions plans.
• Manage marketing budgets for assigned sports.
• Collaborate with Ticket Operations and OMAF on ticket sales and group outreach plans for assigned sports.
• Oversee creation and execution of all advertising elements for assigned sports.
• Collaborate with Ole Miss Sports Properties to create, implement and fulfill sponsorship opportunities.
• Produce marketing-focused emails across assigned sports designed to drive attendance to events and generate revenue through the sale of tickets.

Skills

Marketing strategy

Fan engagement

Digital marketing

Budget management

Project coordination

Education

Bachelor's degree

Job description

The University of Mississippi’s Athletics Marketing & Fan Experience Department seeks an Associate Director of Marketing and Fan Experience to support marketing strategies for fan and student engagement at Ole Miss.

The role reports to the Associate AD for Marketing & Fan Experience and oversees plan development, in-game presentation, budgets, promotions, and sponsorship opportunities across sports.