Senior Manager, Annual Giving Strategy

Colorado State University Foundation; Fort Collins, Northern (CO, KY); Hybrid; USD 75,000 - 90,000; Full time

Job summary

Colorado State University Foundation is seeking an Associate Director of Annual Giving Solicitation Strategy. You will lead the central direct marketing program, craft compelling fundraising narratives, and drive donor engagement across multiple channels, including Giving Days.

The role partners with colleges and units, guiding audience development and segmentation with data-informed decisions. The position requires a Bachelor’s degree, 4+ years in fundraising/marketing copywriting, and 1+ year

Qualifications

• Bachelor's degree or higher required.
• Four years' experience in copywriting/marketing/fundraising communications.
• At least 1 year supervising staff or interns.
• Exceptional written communication skills.
• Ability to engage diverse audiences.
• Valid driver's license or ability to obtain one.

Responsibilities

• Lead central annual giving direct marketing projects and multi-channel solicitations.
• Analyze data and set strategy for key audiences and segments.
• Manage direct mail vendors and an annual budget around $200,000.
• Hire, train, and supervise one FTE.
• Develop messaging strategies to highlight impact of giving.

Skills

Copywriting

Strategic thinking

Relationship building

Project management

Data analysis

Leadership

Education

Bachelor's degree

Tools

Salesforce CRM

Asana

Microsoft 365

Job description

Colorado State University Foundation is seeking an Associate Director of Annual Giving Solicitation Strategy. You will lead the central direct marketing program, craft compelling fundraising narratives, and drive donor engagement across multiple channels, including Giving Days.

The role partners with colleges and units, guiding audience development and segmentation with data-informed decisions. The position requires a Bachelor’s degree, 4+ years in fundraising/marketing copywriting, and 1+ year