Senior Manager, Analytics (Healthcare & Non-Profit Verticals)

Dentsu International Americas, LLC; New York (NY); Remote; USD 113,000 - 183,000; Full time

Job summary

An innovative firm is seeking a Senior Manager of Analytics to lead data-driven solutions for clients in the healthcare and non-profit sectors. This role emphasizes optimizing media performance through advanced analytics and reporting automation, while collaborating with diverse teams to develop effective measurement frameworks. The ideal candidate will have extensive experience in media analytics, particularly in brand measurement and TV attribution methodologies, and will thrive in a dynamic, fast-paced environment. Join this forward-thinking organization to make a significant impact in the industry and drive success for clients with your analytical expertise.

Benefits

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Qualifications

• 4+ years of media analytics experience in a data-driven agency environment.
• Experience in Linear TV, OTT, OOH, and brand measurement methodologies.

Responsibilities

• Lead execution of media performance measurement strategy for clients.
• Establish data-driven processes to inform brand investment and media decisions.
• Prepare and deliver executive-level presentations for internal and external audiences.

Skills

Media Analytics

Data-Driven Solutions

Reporting Automation

Machine Learning

Brand Measurement

TV Attribution Methodologies

Client Management

Education

Bachelor's degree in Statistics

Bachelor's degree in Economics

Job description

Senior Manager, Analytics (Healthcare & Non-Profit Verticals)

Senior Manager, Analytics (Healthcare & Non-Profit Verticals)

Apply locations New York - 150 E 42nd time type Full time posted on Posted Yesterday job requisition id R1090836

Job Description:

This role is remote-friendly.

The Senior Manager, Analytics leads the development of data-driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of brand-focused and above-the-line media initiatives. The Senior Manager, Analytics works together with a broader team to manage data and insight delivery processes, drive innovation, and ensure all-around team success.

We are looking for a self-motivated individual who is execution-focused, able to deliver under tight timelines, and manage data challenges in all phases of media performance (both digital and non-digital). Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that leverages automation.

• You will report to a VP, Analytics.
• You will lead execution of overall media performance measurement strategy on behalf of clients, including reporting, measurement, advanced analytics (including operationalized machine learning), insight development, and forecasting.
• You understand core business challenges facing both brand and performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities.
• You will establish data-driven processes to inform brand investment, media, and budget decisions.
• You are able to work with diverse client teams to consistently develop measurement and testing frameworks for brand performance.
• You implement measurement solutions to understand the success of brand-focused and above-the-line media in-market (locally and nationally) and its incremental effect on business outcomes.
• You work with client service, channel investment, and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels.
• You ensure alignment between day-to-day analytics support and approved measurement frameworks.
• You prepare and deliver executive-level presentations for internal and external audiences.
• You participate in team-wide culture of learning by staying current on industry trends, developments in methodologies, and technologies.

Qualifications:

• Bachelor's degree in Statistics, Economics, or related quantitative field, required.
• 4+ years of media analytics experience in a data-driven agency environment.
• You must have experience in Linear TV, OTT, OOH.
• You must be well-versed in brand measurement and TV attribution methodologies.
• You will be able to manage a complex client with multiple brands and teams.

The annual salary range for this position is $113,000-182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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Location: New York - 150 E 42nd

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

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