Senior Manager Affiliate Marketing

GEICO; Bethesda (MD); On-site; USD 122,000 - 190,000; Full time

Job summary

GEICO, headquartered in Bethesda, MD, seeks a Senior Manager of Affiliates for Commercial Lines to lead and optimize paid affiliate campaigns across internal and partner networks. You will guide a high-impact team, align with analytics and product, and drive profitable growth through performance marketing excellence.

This role emphasizes hands-on campaign management, collaboration across departments, and governance. Hybrid work requires 3 days in office per week with flexibility.

Qualifications

• Bachelor’s Degree is required.
• 10+ years of experience in affiliate marketing.
• Experience managing enterprise-budget affiliate networks (MediaAlpha, QuinnStreet)
• Proficiency in Google Analytics.
• Performance marketing mindset focused on goals and targets.
• Strong leadership and management capabilities for teams and agencies.
• Excellent written and verbal communication for reporting and collaboration.

Responsibilities

• Lead GEICO’s Commercial Line affiliate and aggregator marketing strategy with key partners to drive profitable customer acquisition and growth.
• Develop, execute, and optimize affiliate campaigns, partner economics, and commercial frameworks for the Commercial Line of Business.
• Own day-to-day performance management of affiliate and aggregator partners, including forecasting, pacing, bidding, troubleshooting, and relationship management.
• Identify and onboard new affiliate opportunities that scale volume while maintaining quality.
• Establish a testing/measurement agenda to assess incrementality, traffic performance, and long-term value.
• Analyze affiliate performance regularly and benchmark against competitive data.
• Collaborate with Analytics, Finance, Product, Creative, and broader teams to align strategy with growth objectives.
• Drive continuous improvement in partner performance via optimization of placements, offers, and conversion paths.
• Ensure governance across affiliate marketing activities (compliance, brand standards, tracking, contracts).
• Stay current on trends and best practices to inform strategy and unlock growth opportunities.
• Report into the Director of Affiliates, Performance Marketing.

Skills

Performance marketing mindset

Exceptional leadership

Excellent communication

Education

Bachelor's Degree

Tools

MediaAlpha

QuinnStreet

Google Analytics

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers’ expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That’s why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

SENIOR MANAGER, AFFILIATE MARKETING – COMMERCIAL LINES, PERFORMANCE MARKETING, GEICO

GEICO is seeking a Senior Manager of Affiliates focused on GEICO’s Commercial Line of Business. This individual will be an integral part of GEICO’s performance media team which is comprised of an internal paid search & affiliates team that develop and execute paid campaigns but also oversee a paid media agency for the other paid media channels (eg programmatic display and social media).

This individual will develop, execute, optimize and report paid affiliate (or aggregator) campaigns for GEICO’s Commercial Line of Business while simultaneously coordinating with the rest of the paid media team to drive profitable business growth. This role requires the agility to go hands on keyboard and manage complex campaign execution.

Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods.

This role reports into the Director of Affiliates, Performance Marketing.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Bethesda, MD; Manhattan, NY;

KEY RESPONSIBILITIES:

• Lead GEICO’s Commercial Line of Business affiliate and aggregator marketing strategy across key partners to drive profitable customer acquisition and business growth
• Develop, execute, and optimize affiliate campaigns, partner economics, and commercial frameworks for the Commercial Line of Business to improve conversion efficiency and cost per new business
• Own day-to-day performance management of Commercial Line of Business affiliate and aggregator partners, including forecasting, pacing, bidding, troubleshooting, and relationship management
• Identify, evaluate, and onboard new affiliate, aggregator, and strategic partner opportunities that can scale Commercial Line of Business volume while maintaining quality standards
• Establish a rigorous testing and measurement agenda to assess incrementality, partner quality, traffic performance, and long-term value
• Perform weekly, monthly, quarterly, and annual analyses of affiliate channel performance, historical trends, partner contribution, and competitive benchmarks
• Partner closely with Analytics, Finance, Product, Creative, and broader Performance Marketing teams to align affiliate strategy with company growth objectives
• Drive continuous improvement in partner performance through optimization of placements, offers, landing experiences, and conversion pathways
• Ensure strong governance across affiliate marketing activities, including compliance, brand standards, tracking accuracy, and contractual accountability
• Stay current on affiliate marketing trends, platform changes, and industry best practices to inform strategy and unlock new growth opportunities
• Report into the Director of Affiliates, Performance Marketing

KEY QUALIFICATIONS:

• Bachelor’s Degree.
• 10+ years of experience in affiliate marketing
• Experience managing enterprise-level budgets with affiliate networks such as MediaAlpha and QuinnStreet, ideally within the Commercial or small business insurance space
• Proficiency in Google Analytics
• Performance marketing mindset to work toward goals and targets
• Exceptional leadership and management capabilities to oversee team members and agencies
• Excellent communication skills, both written and verbal, for collaboration and reporting

CORE COMPETENCIES:

• Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk taking
• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals
• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others’ energy to consistently deliver results that meet or exceed expectations
• Imports and Exports Good Ideas: Relentlessly seeks, shares, and adopts ideas and best practices in and outside the Company and embraces change introduced by others
• Make the complex simple – through brainstorms, workshop, and educational summits, you empower others to learn and action your lessons
• Effectively field immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICO

NICE TO HAVE:

• Experience with large enterprise budgets
• Insurance experience
• Incrementality measurement experience
• Previous experience in broader performance marketing roles or traffic acquisition
• Experience managing direct relationships with publishers focused on commercial or small business insurance (e.g. Insurify, NerdWallet, etc)

Annual Salary

$121,975.00 - $189,625.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers:** **Personalized development programs, mentorship, and certification assistance.

Great Culture:** **Inclusive and collaborative culture rooted in shared success.

Great Rewards:** **Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.