Senior Manager, Acquisition and Demand Generation

Buildertrend Solutions, Inc.; Omaha (NE); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Exceptional health packages (medical,‑

401(k) with Buildertrend matching

Generous paid time off

Parental leave and paid sabbaticals

Volunteer time off

Wellness program and onsite fitness

Hybrid or remote work options

Technology reimbursement

HQ lunches and team events

Job summary

Buildertrend Solutions, Inc. is seeking a Senior Manager, Acquisition and Demand Generation to lead campaigns that connect builders with tools for scheduling, financials, and communication. You will guide a small team and agencies to launch campaigns reaching builders with timely messaging.

The role emphasizes cross-functional collaboration with sales and product marketing, plus measurement of lead quality and pipeline impact in a fast-moving, growth-focused environment.

Qualifications

• 7+ years of acquisition or demand generation marketing in B2B SaaS.
• Proven success building and scaling integrated multichannel ABM campaigns.
• Hands-on experience using Google Ads, LinkedIn, Meta, or Salesforce Marketing Cloud.
• Experience measuring campaign performance with multi-touch attribution and ROI analyses.
• Experience collaborating with cross-functional stakeholders and external vendors.
• Data-driven with strong marketing funnel metrics and ROI understanding.
• Strong written and verbal communication skills.
• Able to thrive in a fast-moving environment and own outcomes.

Responsibilities

• Build and own an integrated campaign strategy across channels, content, and timing.
• Deliver demand generation KPIs including lead volume, CPL, CAC, and pipeline contribution.
• Plan and execute integrated acquisition campaigns across digital and traditional channels.
• Partner with sales to align campaigns with pipeline goals and feedback on lead quality.
• Collaborate with product marketing to translate positioning into campaign messaging and targeting.
• Concept and launch insight-driven campaigns to differentiate Buildertrend.
• Manage and optimize digital agency partners for performance and ROI.
• Analyze channel and campaign performance, share insights, and propose improvements.
• Stay current on acquisition trends, SaaS marketing practices, and emerging tech.
• Embrace AI as a tool while ensuring quality of work.

Skills

Acquisition marketing

Demand generation

Multichannel marketing

Cross-functional collaboration

Data-driven decisions

Strategic thinking

Communication skills

Education

Bachelor’s degree in a relevant field

Tools

Google Ads

LinkedIn

Meta

Salesforce Marketing Cloud

Job description

Compensation: $130,000-$150,000 per year. Location: United States – Remote or Omaha, NE - Hybrid

The job

As a Senior Manager, Acquisition and Demand Generation, you'll help more builders discover a better way to run their business. Your work will connect contractors with tools that simplify scheduling, financials and communication so they can build more efficiently and grow with confidence. You'll lead integrated marketing campaigns that turn strong product positioning into measurable pipeline and revenue, and guide a small team and agency partners to launch campaigns that stand out and reach the right builders at the right time.

What you will do

• Build and own an integrated campaign strategy that connects channels, content, and timing into a single coordinated motion.
• Deliver against demand generation KPIs including lead volume, cost per lead, customer acquisition cost, and pipeline contribution.
• Plan and execute integrated acquisition campaigns across digital and traditional channels.
• Partner with sales on shared pipeline goals, aligning campaigns to sales priorities, and building feedback loops on lead quality and follow-up.
• Partner with product marketing to translate positioning into campaign messaging, audience playbooks, and targeting strategies.
• Concept and launch insight-driven campaigns that differentiate Buildertrend in the market.
• Manage and optimize digital agency partners to ensure accountability for performance and return on investment.
• Analyze channel and campaign performance, share insights, and recommend improvements to increase scale and efficiency.
• Stay current on acquisition trends, SaaS marketing practices, and emerging technologies to inform campaign strategy.
• Embrace using AI as a tool to enhance your work, while remaining open to learning, applying critical thinking, and owning the quality of your final work.

Who you are and what you need

• 7+ years of experience in acquisition or demand generation marketing in B2B SaaS required.
• Proven success building and scaling integrated, multichannel account-based marketing campaigns.
• Hands‑on professional experience within the past two years using at least two of the following platforms: Google Ads, LinkedIn, Meta, or Salesforce Marketing Cloud.
• Experience measuring campaign performance using multi‑touch attribution, marketing mix modeling, and incrementality analysis.
• Experience working with cross‑functional stakeholders and/or external vendors, including collaboration with advertising agencies responsible for media execution.
• Data‑driven with a strong understanding of marketing funnel metrics and campaign return on investment.
• Strong written and verbal communication skills.
• You are comfortable working in a fast‑moving culture and have the ability to get things done.
• You are hungry and set the bar high, but humble enough to ask the right questions and take ownership.

We are giving you

• Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short‑and‑long‑term disability benefits.
• A 401(k) plan with Buildertrend matching contributions to help you plan for the future.
• Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge.
• Parental leave and paid sabbaticals to support you during life’s big moments.
• Volunteer time off – because giving back matters.
• Wellness program and onsite fitness center to keep you feeling your best.
• Opportunities for hybrid or remote work to give you the flexibility you need.
• Technology reimbursement to help cover costs for the tech you need to do your job from home.
• Free daily lunches when you're at our HQ office, plus monthly events to connect with your team.

Who we are

Great builders don’t just manage projects – they run successful businesses. That’s where Buildertrend comes in. As the leading residential construction management platform, we give contractors the power to control their financials, schedules, team workflows and client relationships – all in one system. No more juggling disconnected tools or guessing on profitability. With nearly two decades of industry expertise, Buildertrend helps builders work smarter, scale faster and stay ahead of the competition.

Working at Buildertrend

At Buildertrend, we fully recognize that we all work so we can live better lives—we appreciate and respect that this is a job and not your whole life. What makes Buildertrend so special is a commitment to ensuring you can have the best job, work with the best people, and live your best life outside of work. Our goal is to create a culture where everyone can make an impact on our customers, communities, and each other. In short: We want you to be who you are, love what you do, and build your best life.

If you want to learn more about us, check out: https://buildertrend.com/about/

To see the complete list of Essential Job Functions, visit https://buildertrend.com/essential-job-functions-notice/

Get more from your job at one of the best workplaces in the U.S. Buildertrend is changing the way the world builds. Our culture empowers each team member to reach their fullest career potential so they can lead more fulfilled lives outside of work. At Buildertrend you can be who you are, love what you do and build your best life.

Buildertrend Solutions, Inc. is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, including natural or protective hairstyle, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy and pregnancy‑related conditions, childbirth, breastfeeding, sexual orientation, gender identity, gender expression, sexual orientation, reproductive decision‑making), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A “reasonable accommodation” is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Buildertrend Solutions, Inc. Please inform the company's personnel representative if you need assistance completing this application or to otherwise participate in the application process.