Senior Living SEO Lead — Remote

Blacksmith Agency LLC; Boston (MA); Remote; USD 85,000 - 130,000; Full time

Job summary

Blacksmith Agency LLC is seeking an experienced SEO Manager for Senior Living to own search for a portfolio of clients, including senior living operators and home care agencies with many communities. You drive the technical roadmap, content priorities, and the ranking story, acting as the strategic voice in client discussions.

You will lead technical SEO, keyword strategy, and AI-assisted content workflows, while coordinating with writers and researchers to deliver impactful results across

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluency with GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• SEO for multi-location senior living is a strong plus.

Responsibilities

• Own search strategy and roadmap for senior living clients.
• Lead technical SEO: crawl, indexation, site speed, schema.
• Develop keyword strategy and content priorities with writers/AI.
• Improve visibility in AI search and traditional results.
• Oversee local search and multi-location SEO.
• Provide GA4/Search Console reporting and quarterly roadmaps.

Skills

SEO

Agency experience

English communication

Tools

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency LLC is seeking an experienced SEO Manager for Senior Living to own search for a portfolio of clients, including senior living operators and home care agencies with many communities. You drive the technical roadmap, content priorities, and the ranking story, acting as the strategic voice in client discussions.

You will lead technical SEO, keyword strategy, and AI-assisted content workflows, while coordinating with writers and researchers to deliver impactful results across