Senior Living Sales Director: Occupancy and Growth

Evolving Solution Services; Oxnard (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Evolving Solution Services is seeking a Sales Director to drive occupancy for a senior living community in California. You will lead end-to-end sales cycles, from lead generation to move-in, while maintaining accurate CRM records and mentoring front-line staff.

You will collaborate with the Executive Director and department heads to align sales goals with operational excellence and brand stewardship in the market.

Qualifications

• Proven success in sales, preferably in senior living, hospitality, healthcare, or related industry.
• Strong communication, presentation, and interpersonal skills.
• Customer Relationship Management (CRM) system proficiency and data tracking/reporting experience preferred.
• Demonstrated ability to build professional relationships and network effectively.
• Passion for serving seniors and working within a mission-driven culture.
• State Criminal Background Check and LIC 508 Criminal Record Statement.
• LIC 503 Health Screening Report.

Responsibilities

• Achieve and maintain full occupancy by meeting or exceeding monthly move-in goals and census targets.
• Manage all aspects of the sales cycle including lead generation, inquiry response, tour scheduling and conducting, follow-up communications, deposit collection, and move-in coordination.
• Maintain an up-to-date and accurate prospect database, utilizing CRM systems to track leads, conversions, and activities.
• Conduct regular follow-ups with all inquiries and referral sources using established sales systems and timelines.
• Develop and implement a quarterly/annual marketing plan in collaboration with the Executive Director and Management Company, including internal and external marketing events, advertising, and community outreach efforts.
• Cultivate and maintain strong relationships with professional referral sources, including case managers, physicians, discharge planners, clergy, senior centers, and local business leaders.
• Represent the Community at networking events, community fairs, and professional meetings to increase brand visibility and referrals.
• Train and supervise Community team members on tour presentation, inquiry intake, and customer service best practices.
• Provide monthly reports on sales activity, lead trends, conversion ratios, and marketing performance to the Executive Director.
• Ensure marketing materials and promotional collateral are up-to-date, professional, and reflective of the Community's standards.
• Partner with department heads to ensure smooth onboarding of new residents, including coordination of assessments, room readiness, welcome experiences, and family communication.
• Participate in Manager on Duty rotation as required.
• Maintain compliance with all regulatory requirements and company policies related to advertising, promotions, and documentation.
• Foster a welcoming and emotionally supportive environment for prospective residents and families.
• This working manager must maintain a hands-on approach and lead by example, ensuring sales and marketing functions are executed to the highest standard.
• Perform all other duties as assigned by the Executive Director or Regional Management team, which may vary based on operational needs, staffing levels, or initiatives.

Skills

Sales

Communication

CRM proficiency

Leadership

Tools

CRM systems

Job description

Evolving Solution Services is seeking a Sales Director to drive occupancy for a senior living community in California. You will lead end-to-end sales cycles, from lead generation to move-in, while maintaining accurate CRM records and mentoring front-line staff.

You will collaborate with the Executive Director and department heads to align sales goals with operational excellence and brand stewardship in the market.