Senior Living Marketing & Admissions Director

Majestic Care of Cedar Village; Mason (OH); On-site; USD 85,000 - 110,000; Full time

Job summary

Majestic Care of Cedar Village is seeking a Director of Marketing and Admissions to lead the community's marketing and admissions efforts, guiding inquiries, tours, and the admission process. The role coordinates sales and marketing programs and collaborates with the DNS and BOM to support occupancy goals.

You will develop and implement plans, monitor budgets, and maintain referral-source relationships while staying current on regulations and reimbursement guidelines.

Qualifications

• Associate and/or Bachelor’s Degree in Business/Communications field preferred.
• Two years equivalent experience in a sales/marketing position or Admissions Coordinator position in lieu of degree.
• Previous healthcare community relations’ experience preferred.

Responsibilities

• Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
• Conduct community tours.
• Manage the admission process by maintaining bed availability and community services information at all times.
• Manage the inquiry process professionally, timely, and with appropriate follow-up.
• Effectively manage occupancy levels and census/premium mix enhancement.
• Make calls to outside the community (medical, insurance, legal, and financial professionals, and senior organizations, appropriate special interest groups, hospital discharge planners, and other community contacts).
• Develop and maintain relationships to advise referral sources of bed availability and new product and services.
• Maintain current database of existing and potential referral sources.
• Utilize company's sales practices and sales tracking tools.
• Alert appropriate department heads and community staff of projected changes: i.e., admissions, bed changes, and discharges, through daily admission meeting to discuss forthcoming changes.
• Utilize bed management principles.
• Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions.
• Recommend admission decisions to community management.
• Coordinate the development and implementation of sales and marketing plans, serves as a chairperson for marketing team meetings, monitor budgets and tracks results.
• Maintain a working knowledge of state and federal regulations and reimbursement guidelines (Medicare and Medicaid).

Skills

Two years sales/marketing experience

Healthcare community relations

Education

Associate and/or Bachelor’s Degree in Business/Communications

Job description

Majestic Care of Cedar Village is seeking a Director of Marketing and Admissions to lead the community's marketing and admissions efforts, guiding inquiries, tours, and the admission process. The role coordinates sales and marketing programs and collaborates with the DNS and BOM to support occupancy goals.

You will develop and implement plans, monitor budgets, and maintain referral-source relationships while staying current on regulations and reimbursement guidelines.