Senior Living Growth Director

Commonwealth Senior Living; Norfolk (VA); On-site; USD 65,000 - 78,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company-paid life insurance

Short-term and long-term disability

401(k) retirement savings plan

Paid time off

Employee assistance program

Additional voluntary benefits

Ensures CSL core values in practice

Sales culture creation

Job summary

Commonwealth Senior Living is seeking a Sales Director to lead the CSL Selling with Noble Purpose process and manage community census. You will nurture relationships with hospitals, referral sources, and organizations to generate leads and move-ins while upholding the company’s values and stellar image.

The role requires coordinating with executives to maintain occupancy and revenue, attending weekly sales meetings, and driving a proactive, results-driven sales culture in a dynamic senior living

Qualifications

• Bachelor’s degree in healthcare field or at least two years of sales experience.
• Knowledge of the workings and operation of the long-term care industry.
• Genuine interest in improving the lives of seniors and families.
• Ability to work independently.
• Excellent verbal, written, public presenting and interpersonal communication skills.

Responsibilities

• Achieve community census goals and annual budget projections by generating leads, scheduling tours, advancing the sales process, and meeting daily/weekly/monthly goals.
• Plan and conduct Community Experiences with prospective residents, maintaining the CSL sales approach and process.
• Respond to walk-ins, phone inquiries and web leads promptly and accurately, ensuring the sales database is up-to-date.
• Create, plan and implement Quarterly Revenue Plans including lead generation, events, and referrals following CSL standards.
• Collaborate with Executive Director on lead base management and external business development strategies.
• Maintain occupancy and revenue by executing the revenue plan and closing sales.
• Develop relationships with residents, families and referral sources to drive direct referrals.
• Lead with uncertain sales and guide the assisting team on next steps and strategies.
• Challenge and discuss moves with the Executive Director and managers as needed to secure admissions.
• Act as liaison between community and outside organizations to build trust.
• Engage local agencies to earn trust and generate referrals; participate in industry trade shows as appropriate.
• Develop strategies for CSL positioning as an expert on aging and increasing admissions.

Skills

Verbal communication

Written communication

Public speaking

Interpersonal skills

Independent work

Knowledge of long-term care

Education

Bachelor’s degree in healthcare

Job description

Commonwealth Senior Living is seeking a Sales Director to lead the CSL Selling with Noble Purpose process and manage community census. You will nurture relationships with hospitals, referral sources, and organizations to generate leads and move-ins while upholding the company’s values and stellar image.

The role requires coordinating with executives to maintain occupancy and revenue, attending weekly sales meetings, and driving a proactive, results-driven sales culture in a dynamic senior living