Senior Living Growth Director

Eden Senior Care; Hoffman Estates (IL); On-site; USD 75,000 - 85,000; Full time

Job summary

Vista Senior Living Management is seeking a Business Development Director to drive referrals across Assisted Living, Sheltered Living, and Memory Care. This role focuses on building and reactivating networks, visiting partners, and converting leads into move-ins through collaboration with on-site teams.

You will manage a robust referral pipeline, track outcomes in CRM, and report metrics to support occupancy goals. Travel locally is required.

Qualifications

• 3-5+ years of proven success in senior living, healthcare, or referral-based sales/business development.
• Demonstrated ability to generate leads and close results, not just build relationships.
• Strong understanding of Assisted Living, Sheltered Living, and Memory Care sales cycles.

Responsibilities

• Develop, manage, and grow a high-performing referral network including hospitals, SNFs, rehab centers, senior centers, physicians, case managers, discharge planners, and social workers.
• Re-establish inactive or underperforming referral relationships and convert them into move-in producers.
• Execute a disciplined outreach strategy with frequent in-person visits, follow-ups, and targeted sales conversations.
• Clearly articulate value propositions, competitive advantages, and care capabilities to win referrals over competitors.
• Generate a consistent volume of qualified, move-in-ready referrals.
• Own referral performance by tracking outcomes from referral to tour, assessment, and move-in.
• Partner with Sales Directors, RDSM, RDO and Executive Directors to drive urgency and maximize conversion rates.
• Maintain a strong referral pipeline with short lead-to-move-in timelines.
• Actively support Sales Directors with on-site community events, professional open houses, and referral-focused marketing initiatives.
• Attend and participate in networking events, healthcare meetings, and industry functions to expand market visibility and lead flow.
• Represent the organization as a sales-focused, solution-oriented partner in the healthcare community.
• Maintain accurate, real-time documentation of referral sources, activity, and outcomes in CRM systems.
• Analyze referral performance data to identify top producers, gaps, and growth opportunities.
• Report referral volume, conversion rates, and move-in results on a regular basis.

Skills

Senior living sales

Lead generation

Relationship building

Communication

Job description

Vista Senior Living Management is seeking a Business Development Director to drive referrals across Assisted Living, Sheltered Living, and Memory Care. This role focuses on building and reactivating networks, visiting partners, and converting leads into move-ins through collaboration with on-site teams.

You will manage a robust referral pipeline, track outcomes in CRM, and report metrics to support occupancy goals. Travel locally is required.