Senior Living Community Sales Director

Lifesong Hospice; Frederick (MD); On-site; USD 55,000 - 58,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Tuition reimbursement

Employee assistance

Job summary

Country Meadows is hiring a Senior Living Community Sales Director in a role that blends empathy with urgency to guide families toward a new, purpose-filled life in our community. You’ll lead tours, follow up diligently, and build a trusted referral network while representing the community at events and outreach efforts.

The position emphasizes relationship-building, CRM management, and collaboration with campus teams to ensure smooth move-ins. A bachelor’s degree in a related field is preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, Human Services, or a related field.
• Proven experience in relationship-based sales — senior living, healthcare, hospitality, or long-term-care insurance welcomed.
• Confidence in guiding complex decisions involving multiple family members.
• Understanding of personal care, assisted living, or memory care is a strong plus.
• Comfort using CRM systems and managing details, follow-ups, and pipelines with precision.

Responsibilities

• Connect with prospective residents and families — build trust, uncover needs, guide them toward saying yes to their new home.
• Lead engaging tours (in-person and virtual), tailor the experience to each family’s situation.
• Own the follow-up — maintain momentum and accountability.
• Build a strong referral network with healthcare providers, clergy, service orgs, and community partners.
• Represent the community at events and outreach opportunities as the face of Country Meadows.
• Collaborate with campus and clinical teams to ensure a smooth move-in process.
• Track leads and activity in CRM to stay organized and on target.
• Keep occupancy strong by balancing compassion with persistence.

Skills

Relationship-based sales

CRM experience

Communication

Interpersonal skills

Sales pipeline management

Education

Bachelor’s degree in Marketing, Business, Human Services, or related field

Tools

CRM systems

Job description

Description

When you sell senior living, you’re not just meeting a goal — you’re changing someone’s story. In this role, every conversation has the potential to bring comfort, every tour can offer hope, and every “yes” helps a family breathe a little easier. At Country Meadows, our Senior Living Community Sales Director knows how to balance empathy with urgency — building trust while moving families forward. You’ll connect people not just to a place, but to a purpose-filled life surrounded by care, community, and peace of mind. And you’ll do it all with heart, hustle, and a deep belief in making life better — one resident at a time.

• Full time, 40 hours/week. Schedule includes working 1 weekend a month and a rotating holiday schedule.
• Pay ranges from $40-42/hour, based on experience. This position is bonus/commission eligible.

Our investment in you:

• Above standard industry pay and comprehensive benefits including Highmark Blue Shield and employer-matching 401(k)
• Length of service bonus
• Generous paid time off, including holidays, your birthday and a Personal Day of Meaning and the opportunity to roll over unused time
• Supplemental life insurance, company-paid short-term disability and supplemental short- and long-term disability plans

Our support for you:

• Family-owned, private company based in Hershey, Pa.
• Direct access to your supervisory team
• Incentivized career paths and tuition reimbursement
• On-the-job training and continuing education
• Employee assistance program for you and your family
• Co-worker Foundation (grants for in time of need)
• Helping Hand interest-free loans

Senior Living Community Sales Director Responsibilities:

• Connect with prospective residents and their families — build trust, uncover needs, and guide them toward saying “yes” to their new home.
• Lead engaging tours (in-person and virtual), answer questions with confidence, and tailor the experience to each family’s unique situation.
• Own the follow-up — because great salespeople know the fortune is in the follow-through.
• Build a strong referral network with healthcare providers, clergy, service organizations, and other community partners who influence senior care decisions.
• Represent the community at events, open houses, and outreach opportunities — you'll be the face of Country Meadows and the heart of our sales efforts.
• Collaborate with campus and clinical teams to ensure a smooth, supportive move-in process.
• Track leads and activity in CRM software to stay organized, accountable, and on top of your goals.
• Keep occupancy strong by balancing compassion with persistence — and never losing sight of the impact each move-in has.

Senior Living Community Sales Director Requirements:

• Bachelor’s degree in Marketing, Business, Human Services, or a related field preferred. Certification/licensure in assisted living/personal care a plus.
• Proven experience in relationship-based sales — senior living, healthcare, hospitality, or long-term-care insurance backgrounds are all welcome.
• Confidence in guiding complex decisions — especially those that involve multiple family members and emotional weight.
• Understanding of personal care, assisted living, or memory care is a strong plus.
• Comfort using CRM systems and managing details, follow-ups, and pipelines with precision.
• Warm, outgoing, and self-motivated, with a natural ability to move conversations forward while making people feel truly heard.
• A genuine respect for older adults and a passion for helping families feel confident, comfortable, and supported.

About Country Meadows:

We have over 2500 co-workers who are serving our residents with meaning, thriving with purpose and leading our company with innovation! We have been serving seniors for over 35 years, and we invite you to join our vision for making lives better.

EOE

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.