Senior Living Admissions & Occupancy Consultant

Grand Lodge, Masonic Homes & Acacia Creek; Union City (CA); On-site; USD 80,000 - 130,000; Full time

Benefits offered by this job

401K plan

Tuition reimbursement

Job summary

Masonic Homes of CA and Acacia Creek seeks a dynamic Sales Counselor to drive occupancy across our entrance-fee independent living community and to generate move-ins for fee-for-service Independent Living, Assisted Living, and Memory Care.

Role requires a consultative, relationship-driven approach with a passion for helping seniors and a proven sales track record in high-touch environments. Expect to work a mix of tours, outreach, and coordination with care teams.

Qualifications

• Minimum of 3+ years of sales experience, preferably in senior living or high-touch relationship sales.
• Proven ability to achieve and exceed sales targets and drive occupancy.
• Excellent communication, presentation, and negotiation skills.

Responsibilities

• Drive occupancy by meeting monthly entrance-fee deposits and move-ins for Independent Living.
• Develop and maintain a strong pipeline of prospective residents and lead follow-up.
• Conduct in-person and virtual tours, presentations, and community outreach.
• Collaborate with marketing and move-in teams to ensure smooth transitions.
• Educate prospects on entrance-fee model, financial benefits, and care options.

Tools

Sales CRM (Salesforce)

CRM systems (Enquire)

CRM systems (Sherpa)

Job description

Masonic Homes of CA and Acacia Creek seeks a dynamic Sales Counselor to drive occupancy across our entrance-fee independent living community and to generate move-ins for fee-for-service Independent Living, Assisted Living, and Memory Care.

Role requires a consultative, relationship-driven approach with a passion for helping seniors and a proven sales track record in high-touch environments. Expect to work a mix of tours, outreach, and coordination with care teams.