Senior Living Counselor

Grand Lodge, Masonic Homes & Acacia Creek; Union City (CA); On-site; USD 80,000 - 130,000; Full time

Benefits offered by this job

401K plan

Tuition reimbursement

Job summary

Masonic Homes of CA and Acacia Creek seeks a dynamic Sales Counselor to drive occupancy across our entrance-fee independent living community and to generate move-ins for fee-for-service Independent Living, Assisted Living, and Memory Care.

Role requires a consultative, relationship-driven approach with a passion for helping seniors and a proven sales track record in high-touch environments. Expect to work a mix of tours, outreach, and coordination with care teams.

Qualifications

• Minimum of 3+ years of sales experience, preferably in senior living or high-touch relationship sales.
• Proven ability to achieve and exceed sales targets and drive occupancy.
• Excellent communication, presentation, and negotiation skills.

Responsibilities

• Drive occupancy by meeting monthly entrance-fee deposits and move-ins for Independent Living.
• Develop and maintain a strong pipeline of prospective residents and lead follow-up.
• Conduct in-person and virtual tours, presentations, and community outreach.
• Collaborate with marketing and move-in teams to ensure smooth transitions.
• Educate prospects on entrance-fee model, financial benefits, and care options.

Tools

Sales CRM (Salesforce)

CRM systems (Enquire)

CRM systems (Sherpa)

Job description

Pay Range $80,000 to $130,000 with CommissionJOB SUMMARYMasonic Homes of CA and Acacia Creek, a premier Continuing Care Retirement Community (CCRC), seeks a dynamic Sales Counselor to drive occupancy across our entrance-fee independent living community and generate move-ins for fee-for-service Independent Living, Assisted Living, and Memory Care. This role is key to our community's success, guiding prospective residents and their families through the decision-making process and achieving and maintaining stabilized occupancy, while also driving move-ins for Independent Living, Assisted Living and Memory Care.This position is ideal for a motivated, relationship-driven professional with senior living sales experience, a consultative approach, and a passion for helping seniors find the right living solution.ESSENTIAL FUNCTIONSSales & Occupancy GoalsIndependent Living: Secure a minimum of two entrance fee deposits and two move-ins per month for Acacia Creek’s Independent Living community and work to drive move-ins for Financial Assistance (FA) prospects at Masonic Homes.Assisted Living & Memory Care: Support occupancy growth in these areas by working closely with the care team to place the right residents in the right level of care.Develop and maintain a strong pipeline of prospective residents to ensure consistent move-ins.Proactively follow up with leads, overcoming objections and helping prospects navigate the financial and lifestyle benefits of a CCRC.Lead Management & Sales ProcessHandle all inbound inquiries and qualify prospects based on readiness, financial eligibility, and lifestyle preferences.Conduct in-person and virtual tours, home visits, and presentations tailored to the unique needs of each prospect.Clearly communicate Acacia Creek’s entrance fee model, including financial benefits, refundable contract options, and long-term security.Educate prospective residents and families on Assisted Living and Memory Care options, ensuring a smooth transition between levels of care if needed.Utilize CRM to track leads, document interactions, and maintain an organized sales pipeline.Marketing & OutreachPartner with marketing to execute lead generation campaigns, including direct mail, digital advertising, and community outreach.Develop relationships with local referral sources such as real estate agents, financial advisors, physicians, and community organizations.Attend networking events, senior fairs, and professional luncheons to increase visibility and generate referrals.Host with the marketing and sales team informational events, open houses, and education sessions to engage potential residents.Move-In CoordinationCollaborate with the Move-In Coordinator and community teams to ensure a seamless transition for new residents.Assist with financial approvals, paperwork completion, and move-in logistics.Provide ongoing support to new residents and families to ensure a positive move-in experience.SKILLS, ABILITIES AND EXPERIENCEMinimum of 3+ years of sales experience, preferably in senior living, real estate, or high-touch relationship sales.Proven ability to achieve and exceed sales targets, particularly in entrance fee communities or high-investment decisions.Strong interpersonal skills with the ability to build trust and rapport with seniors and their families.Excellent communication, presentation, and negotiation skills.Highly organized, results-oriented, and capable of managing multiple prospects simultaneously.Proficiency in CRM systems (e.g., Salesforce, Enquire, Sherpa) and Microsoft Office Suite.Availability to work some evenings and weekends for tours and events.Team members will obtain and demonstrate knowledge of Successful Aging philosophies through Masterpiece Living education, including the core values of Integrity, Dedication, Respect, Compassion, Teamwork and Quality. Members will support and participate in the Successful Aging Culture (i.e., assist in new initiatives, encourage residents and act as their “coach”). Be familiar with and fluent in the language and details of Successful Aging/Masterpiece Living.EDUCATIONAL REQUIREMENTS/LICENSES/CERTIFICATESAny combination of education and experience that would provide the necessary knowledge and abilities listed.BenefitsAt the Masons of California and its related entities, you will have the opportunity to combine your passion for helping people and high ethical standards with opportunities to advance your career. In return for your skills and passion we offer:A work environment focused on teamwork and support for excellent careExcellent health, wage replacement, and other benefits for you and your family's well-beingA generous contribution to a 401K plan whether or not you participate, and an additional contribution from the company when you participate in the planInvestment in your growth through tuition reimbursement - $1,500 per year