Senior Lip & Collection Brand Strategy Lead (US)

Brobston Group; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Brobston Group in New York is seeking a Head of Marketing for Lip and Collections makeup categories to lead US marketing strategy, drive brand desirability, client engagement, and long-term growth through positioning, GTM plans, and omnichannel campaigns in partnership with global teams.

This role requires strong strategic thinking, collaboration, and leadership, with a deep understanding of the US luxury beauty market and high standards for execution across retail and digital channels.

Qualifications

• Bachelor's degree in a related field.
• Beauty marketing experience, preferably in prestige makeup, with understanding of US market and luxury client expectations.
• Strong strategic thinking, collaboration, communication, presentation, organization and project management skills.
• High proficiency in Microsoft 365, including Excel and PowerPoint.
• Ability to work in the New York City office at least three days per week.

Responsibilities

• Develop category strategies, objectives, launch plans, and performance measures.
• Analyze product and campaign performance, market trends, pricing, and business opportunities to inform future decisions.
• Oversee product portfolio management, launch forecasting, SKU creation, assortment evolution, renovations, and discontinuations.
• Lead integrated marketing campaigns and omnichannel client experiences across retail and digital channels.
• Coordinate cross-functional teams, calendars, launch briefs, and presentations to ensure timely and consistent execution.
• Mentor and guide junior team members.

Skills

Strategic thinking

Collaboration

Communication

Presentation

Organization

Project management

Education

Bachelor's degree in a related field

Tools

Microsoft Excel

PowerPoint

Job description

Brobston Group in New York is seeking a Head of Marketing for Lip and Collections makeup categories to lead US marketing strategy, drive brand desirability, client engagement, and long-term growth through positioning, GTM plans, and omnichannel campaigns in partnership with global teams.

This role requires strong strategic thinking, collaboration, and leadership, with a deep understanding of the US luxury beauty market and high standards for execution across retail and digital channels.