Senior Lifecycle Marketing Manager, Retention

SoGal Ventures; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Equity

Comprehensive Health Coverage

401(k) with Company Match

Flexible PTO + Holidays

Paid Parental Leave

Learning & Development

Little Spoon Perks

Job summary

Little Spoon is seeking a Senior Lifecycle Marketing Manager, Retention to own our retention lifecycle across email, SMS, push, and in-app channels. This high-ownership, high-visibility role requires walking into cross-functional rooms as the retention expert with a deep understanding of the customer experience across touchpoints—shaping what lifecycle should do next.

You’ll independently drive programs from ideation through post-launch readouts, communicating proactively with partners and

Qualifications

• 6+ years of lifecycle marketing experience with a focus on retention.
• Hands-on experience building and optimizing automated journeys in Braze (or comparable platform like Iterable or Klaviyo).
• Proven track record driving measurable retention improvements through experimentation and program optimization.
• Deep knowledge of segmentation logic, audience strategy, and lifecycle measurement—including experiment design with proper holdouts and incrementality analysis.
• Experience working cross-functionally with data, product, creative, and care teams.
• DTC subscription experience strongly preferred.

Responsibilities

• Define retention programs across email, SMS, push, and in-app from ideation to post-launch readouts.
• Own end-to-end programs with segmentation, Braze builds, QA, launch, and monitoring.
• Design and run rigorous experiments tied to retention metrics (order rate, churn, LTV).
• Collaborate across teams to align lifecycle communications with the customer experience.

Skills

Lifecycle marketing

Retention strategy

Braze/Iterable/Klaviyo

Experiment design

Cross-functional collaboration

DTC subscription

Tools

Braze

Iterable

Klaviyo

Job description

About The Role

Little Spoon was founded on the belief that today’s parents are different—equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that delivers on what the modern parent deserves.

Little Spoon was founded on the belief that today’s parents are different—equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that delivers on what the modern parent deserves.
Little Spoon is looking for a Senior Lifecycle Marketing Manager, Retention to own our retention lifecycle strategy across email, SMS, push, and in-app channels. This is a high-ownership, high-visibility cross-functional role. The person who steps into this role should walk into every cross-functional room as the clear retention expert with a deep understanding of the Little Spoon customer experience across every touchpoint—shaping what lifecycle does, why, and what it should do next.
This role requires someone who can independently drive programs from ideation through post-launch readout, communicate proactively across partners and leadership, and establish a strong, confident POV on what retention communications should look like at Little Spoon.

What You’ll Do

Retention Program Strategy + Execution

• Set the strategy for Little Spoon’s automated retention programs across email, SMS, push, and in-app, from the brief through to post-launch optimization
• Own programs end-to-end with no gaps: ideation, briefing, segmentation, Braze build, QA, launch, post-launch monitoring, and readout
• Drive a rigorous test-and-learn agenda tied to company-level retention metrics (order rate, skip behavior, churn, LTV)
• Be the person others consult on what’s happening in the retention journey, fluent enough in every active program to answer questions on setup, audience, logic, and performance on the spot

Cross-functional Collaboration

• Serve as the lifecycle retention voice in cross-functional work streams, proactively shaping conversations, not waiting to be invited in
• Manage lifecycle timelines and blockers transparently: surface delays, scope changes, and open questions to pod leads and leadership before they become problems
• Bridge the off-site and in-account experience, ensuring lifecycle communications and what customers find in their account are coherent, connected, and inform each other
• Partner closely with Data + Analytics to design rigorous experiments with proper measurement (holdouts, success criteria, incrementally read-outs)
• Work with creative and copy partners to deliver high-quality lifecycle communications that optimize for performance

Program Scope

• Own retention automation strategy and execution including: post-checkout retention journeys, skip and unskip programs, category upsell and cross-sell, product launch lifecycle support, and loyalty program lifecycle
• Lead strategy for emerging channels and programs as the business evolves (app push, loyalty, membership)
• Monitor and analyze performance on an ongoing basis, translating data into clear strategic recommendations

What You’ll Bring

• You are the expert in the room and you act like it, You bring your retention POV vocally to cross-functional meetings without being asked
• You independently drive projects from kickoff to post-launch readout and you surface blockers, communicate scope changes, and close loops
• You make decisions with confidence and communicate them clearly, course-correcting based on data
• You know the details of every program you own, how it’s set up, what it sends, who receives it, and how it’s performing
• You have a strong experimentation instinct paired with rigorous measurement discipline – you design tests to learn, not just to ship
• You are organized and systems-oriented, with a disciplined approach to tracking in-flight work and surfacing what needs to move
• You’re a positive, collaborative presence – you bring energy and warmth to the work while holding a high bar for quality and execution
• You are obsessed with and deeply understand the Little Spoon customer experience and use that knowledge to consistently elevate both lifecycle strategy and cross-functional decision-making
• You actively leverage AI tools to elevate the quality and speed of your work, using them to enhance personalization, accelerate post-launch analysis, and find efficiencies in how programs are built and optimized

What You’ll Need

• 6+ years of lifecycle marketing experience with a clear focus on retention
• Hands-on experience building and optimizing automated journeys in Braze (or comparable platform like Iterable or Klaviyo)
• Proven track record driving measurable retention improvements through experimentation and program optimization
• Deep knowledge of segmentation logic, audience strategy, and lifecycle measurement — including experiment design with proper holdouts and incrementality analysis
• Experience working cross-functionally with data, product, creative, and care teams
• DTC subscription experience strongly preferred

About Little Spoon

Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby’s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 60 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon.

• Recent accolades include:
• Inc. Best Workplaces
• Inc. 100 Fastest Growing Companies
• Fast Company Brands That Matter
• EY Entrepreneur of the Year Finalist
• If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.

Benefits

• Equity

  Every Spooner shares in our success. All full-time salaried employees are granted stock options as part of their total compensation.

• Comprehensive Health Coverage

  We offer medical, dental, and vision plans with a variety of options to fit your needs.

• 401(k) with Company Match

  We match 100% of your contributions up to 5% of your salary — with no waiting period.

• Flexible PTO + Holidays

  In addition to 11 company holidays, we offer flexible paid time off (no set cap) for full-time employees.

• Paid Parental Leave

  We’re proud to support new parents with at least 12 weeks of paid leave (and up to 18 weeks for birthing parents). Available after 6 months of full-time employment.

• Learning & Development

  $250 per quarter to invest in your growth — whether that’s coaching, courses, or your next great read.

• Little Spoon Perks

  $200 Welcome to the Team credit

  50% off recurring code for your own account

  20% off recurring code to share with close friends & family

  If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.