Associate Director, Product Management (Growth)

Little Spoon; United States; Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Stock options

Medical, dental, and vision plans

401(k) with company match

Flexible paid time off

Paid parental leave

$250 quarterly growth investment

$200 Welcome to the Team credit

Job summary

A fast-growing food brand in the United States is seeking an Associate Director of Product Management (Growth) to lead new product development and growth strategies. The role involves defining a vision for the DTC platform, collaborating cross-functionally, and using data-driven insights to create impactful customer experiences. Ideal candidates have strong product management experience, excellent communication skills, and a customer-focused mindset. Competitive salary and benefits included.

Qualifications

• 7+ years of experience, including 5+ in Product Management.
• Familiarity with Jobs-to-be-Done framework.
• Strong statistical and analytical skills.
• Experience with customer research.

Responsibilities

• Define long-term vision for DTC e-commerce.
• Develop product requirements and specifications.
• Conduct customer research to uncover problems.
• Implement instrumentation strategy for product engagement.
• Design and analyze experiments for customer acquisition.

Skills

Customer obsession

Data analysis

Excellent communication skills

Ability to collaborate across time zones

Job description

Associate Director, Product Management (Growth)

Little Spoon is looking for an experienced Associate Director, Product Management (Growth) to join our high performing product management team. In this critical role, you’ll be responsible for building new products and features which fuel Little Spoon’s new customer acquisition by delivering an exceptional customer experience and establishing growth loops that drive sustainable compounding growth. You will act as the single threaded leader for Little Spoon’s acquisition pod, develop a robust product vision and roadmap, and execute that roadmap with dedicated design and software engineering resources while partnering with a broad set of cross‑functional stakeholders across marketing, operations, data science, analytics, finance, and product development.

What You’ll Do

• Define a long‑term vision for Little Spoon’s DTC e‑commerce platform and develop a clear roadmap of prioritized features and initiatives that deliver against that vision.
• Develop clear product requirements and specifications and work directly with software engineers, product designers, and data scientists to turn good specs into intuitive, working products.
• Partner with UX Research and UX Design to conduct casual conversations with customers and formal research studies to uncover core customer problems impeding new customer growth.
• Rapidly prototype new ideas using cutting‑edge AI tools (e.g., LLMs and generative UX tools) to explore concepts, validate direction, and accelerate iteration cycles.
• Develop and implement an instrumentation strategy which enables you to form a robust understanding of how customers engage with your product and unlock actionable insights.
• Build and execute an experimentation roadmap. Design experiments, define primary and secondary metrics, activation logic, test duration, and success criteria. Analyze and share results with key stakeholders.
• Propose, build, and launch net‑new customer acquisition programs and products from scratch.
• Manage relationships with a broad set of cross‑functional stakeholders including marketing, analytics, product development, operations, finance, customer service, and C‑Suite leaders.

What You’ll Need

• 7+ years of relevant experience and 5+ years of Product Management experience delivering successful and innovative consumer facing products with your fingerprints all over them. You should be familiar with systems thinking, analytics and experiment design, and have a solid understanding of software development processes and concepts.
• Customer obsession. A track record of starting from the ideal customer experience and working backwards to make it a reality. You have plenty of examples of times you personally identified important customer problems by conducting customer research through formal studies and casual conversations with customers.
• Familiarity with the Jobs‑to‑be‑Done (JTBD) framework, experience applying this framework to uncover actionable insights, and a track record of turning those actionable insights into meaningful business outcomes.
• A deep fluency with data. You are comfortable with basic concepts of statistics and probability, have experience instrumenting and analyzing clickstream analytics, and a track record of turning data analysis into actionable insights to drive meaningful outcomes for the business.
• A passion and sense for simple, intuitive, and elegant product design.
• A bias for action. You value calculated risk. You understand that execution pays for ideation and you don’t confuse activity with progress. You persevere when faced with ambiguity or setbacks and you never hesitate to roll up your sleeves and get the job done.
• Extremely high standards across the board. You’re used to pushing back when others tell you “it’s good enough” and you have an insatiable desire to improve.
• Excellent written and verbal communication skills. You’ve been complimented on your ability to write a crisp PRD. You’re a highly skilled storyteller who can confidently communicate your vision and the potential upside of that vision to your peers and senior leaders.
• You’re comfortable making the decision to pivot or persevere. There can be immense pressure to frequently change priorities and direction in a start‑up. You’re open‑minded enough to pivot when it’s the right decision for the business but disciplined and courageous enough to push back and say no when it’s not.
• Confidence collaborating with teams across multiple time zones (we’re remote‑friendly, with a preference for NYC‑based candidates who can join us in a flexible hybrid capacity).

Nice to Have

• Experience as a founder or entrepreneur. You’ve led a business and you’re comfortable owning and optimizing business metrics.
• Growth and product experience at a successful tech or DTC startup.
• Experience as a single‑threaded leader across a pod of engineers, designers, researchers, and data scientists.
• Experience as a UX designer, UX researcher, or software engineer.

Benefits

At Little Spoon, we believe taking care of our team is just as important as taking care of our customers. Here’s what you can expect when you join the Spooniverse:

Every Spooner shares in our success. All full‑time salaried employees are granted stock options as part of their total compensation.

We offer medical, dental, and vision plans with a variety of options to fit your needs.

💸 401(k) with Company Match: We match 100% of your contributions up to 5% of your salary — with no waiting period.

In addition to 11+ company holidays, we offer flexible paid time off (no set cap) for full‑time employees.

We’re proud to support new parents with at least 12 weeks of paid leave (and up to 18 weeks for birthing parents). Available after 6 months of full‑time employment.

$250 per quarter to invest in your growth — whether that’s coaching, courses, or your next great read.

$200 Welcome to the Team credit, 50% off recurring code for your own account, 20% off recurring code to share with close friends & family.

About Little Spoon

Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first‑of‑its‑kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby’s very first bites through to their big kid years, with a portfolio of freshly‑made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 60 million meals and is responsible for feeding more than 2.9 % of US babies, helping to simplify the lives of hundreds of thousands of parents.

Recent accolades include: 🚀 Inc. 100 Fastest Growing Companies, 🫶 Fast Company Brands That Matter, 🤩 EY Entrepreneur of the Year Finalist.

If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Product Management and Marketing

Industries

Food and Beverage Manufacturing and Food and Beverage Retail

Inferred benefits

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave