Senior Lifecycle Marketing Manager

MetaMask; United States; Hybride; USD 115 000 - 162 000; Plein temps

Résumé du poste

MetaMask is seeking a Senior Lifecycle Marketing Manager to join our Growth Marketing team. You will set the lifecycle strategy across ConsenSys products and drive personalized communications to maximize customer value and business impact.

You’ll leverage data to build scalable lifecycle programs, run hundreds of A/B tests, and launch new channels from scratch, working end-to-end from strategy to measurement in a fast-paced, remote-first environment.

Qualifications

• 4-8 years of experience in lifecycle marketing.
• Built lifecycle journeys from the ground up for large user bases.
• Excellent project management to run multiple experiments.
• Hands-on experience with CEP systems such as Braze.
• Familiar with Segment, Mixpanel, and Preset analytics tools.

Responsabilités

• Oversee the lifecycle strategy across ConsenSys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals, etc)
• Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
• Comfortable working end-to-end on a lifecycle campaign (strategy, briefing creative, building targeting, QA, measuring results)
• Develop an experimentation roadmap across lifecycle channels; test and learn to identify effective content for different audiences.

Connaissances

Lifecycle marketing

Lifecycle journeys

Experimentation

Analytical thinking

Project management

Outils

Braze

Segment

Mixpanel

Preset

Description du poste

Please note that we are unable to consider applications from candidates based in France, Italy, or Germany for this role.

Money is moving onto the internet, and the shift has a name: Open Money. This is money that is open, portable, agentic, and owned by you. MetaMask spent the last ten years building it; with 100M+ downloads, users in ~190 countries, and trillions in cumulative transaction volume, it's the most trusted self-custodial financial platform on the internet. Now we're building the operating system for your money: one place to hold, move, grow, and use anything you own. Join a remote-first, global team rebuilding how money works: a problem that touches everyone, every day.

About the role

We are seeking a Senior Lifecycle Marketing Manager to join our Growth Marketing team. In this role, you’ll be responsible for setting the strategy and executing on lifecycle campaigns across all Consensys products. You’ll look for opportunities to ensure we are bringing a level of personalization in our communication to our users such that every touch point is driving value for our customers and the business.

The ideal candidate has a proven track record of taking projects from start to finish with deep experience leveraging customer data to inform their strategy. You’ve developed multiple lifecycle programs at scale, have conducted hundreds of A/B tests, and have even launched new lifecycle channels from the ground up.

What You’ll Do:

• Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc)
• Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
• Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)
• Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences.

About You

• 4-8 years of experience in lifecycle marketing
• Have built lifecycle user journeys from the ground up with little to no oversight on large userbases
• Excellent project management skills to manage multiple experiments at different points in their development
• Practical experience executing in CEP systems such as Braze
• Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
• Self starter who is data-driven, results-oriented and customer-obsessed
• Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
• You thrive in a fast paced environment
• Web3 experience will be a bonus

The salary range listed for this role applies to US-based candidates only. Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) will be determined based on location, experience, and skills during the interview process, and may differ from the listed US range.

US pay range (not including bonus, equity or other benefits)

$115,000 — $162,000 USD

In the rapidly evolving Web3 space, we believe that everyone is a builder. This expansive paradigm requires a range of backgrounds, talents, skills, and experiences to influence and shape the future. At MetaMask, this diversity fuels our ability to shift control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities through decentralized technologies. We welcome the range of perspectives and differences and celebrate them. We're excited to see how your unique skills as a builder can contribute to our vision, drive innovation, and help us shape a more inclusive Web3.

MetaMask is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.

MetaMask may use artificial intelligence (AI) tools to support parts of our recruitment process, such as reviewing applications, screening resumes, or conducting initial candidate assessments. These tools are designed to assist our recruiting team and improve efficiency — they do not replace human judgment. A human recruiter or hiring manager reviews every candidate, and all final hiring decisions are made by people, not AI.

It is a requirement of employment in this position that applicants may be required to submit to background and identity verification checks, including but not limited to employment, education, criminal record checks, and other such checks as determined necessary by the company.