Product Marketing Lead - Trade

MetaMask; United States; Hybrid; USD 146,000 - 220,000; Full time

Job summary

MetaMask is seeking a Senior Product Marketing Manager to own positioning and growth for Trading features, sitting at the intersection of product strategy, go-to-market execution, and long‑term brand trust.

You’ll report to the Product Marketing Director and collaborate across Product, Growth, Brand, Business Development, and Partner Marketing to ensure launches and lifecycle programs are insight-driven and measurable.

Qualifications

• 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment.
• Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes.
• Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives.

Responsibilities

• Define and execute end-to-end GTM strategy for Trading features across global markets.
• Lead product and feature launches, crafting narratives that resonate with crypto traders.
• Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels.
• Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns.
• Strengthen MetaMask’s reputation as a trusted, user-first brand in the Trading community.

Skills

Product marketing

Strategic thinking

Storytelling

Data analysis

Cross-functional leadership

Crypto/web3 knowledge

Job description

Please note that we are unable to consider applications from candidates based in France, Italy, or Germany for this role.

Money is moving onto the internet, and the shift has a name: Open Money. This is money that is open, portable, agentic, and owned by you. MetaMask spent the last ten years building it; with 100M+ downloads, users in ~190 countries, and trillions in cumulative transaction volume, it's the most trusted self-custodial financial platform on the internet. Now we're building the operating system for your money: one place to hold, move, grow, and use anything you own. Join a remote-first, global team rebuilding how money works: a problem that touches everyone, every day.

About the role

MetaMask is the world's leading self-custodial wallet — and the primary gateway for hundreds of millions of people into the onchain economy. Our Trading features sit at the heart of that experience: enabling users to place a swap, a perp trade, a prediction market trade, or an investment in Real-World-Assets (RWA) with confidence.

We're looking for a strategic, data-informed, and user-obsessed Senior Product Marketing Manager to own the positioning and growth of these features. This is one of the highest-leverage roles in the MetaMask marketing organisation — sitting at the intersection of product strategy, go-to-market execution, and long-term brand trust.

You’ll report to our Product Marketing Director and work across Product, Growth, Brand, Business Development, and Partner Marketing to ensure every launch and lifecycle initiative is anchored in insight, competitive differentiation, and measurable impact.

What you’ll do

Strategy

• Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation
• Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential
• Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making
• Influence long‑term product strategy and monetisation through competitive analysis, segmentation, and market research

GTM and product growth

• Lead product and feature launches, crafting narratives that resonate with crypto traders and holders,
• Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
• Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention
• Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings

Cross-functional collaboration

• Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance
• Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
• Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches

Brand and community

• Strengthen MetaMask’s reputation as a trusted, user‑first brand in the Trading community
• Support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments
• Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns

What you’ll bring

• 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high‑growth consumer tech environment
• Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes
• Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives
• Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy
• Exceptional cross-functional communication, influence, and project leadership skills
• Deep curiosity about web3, DeFi, and onchain user behaviour — or direct experience in the crypto ecosystem
• Nice to have: experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience.

The salary range listed for this role applies to US‑based candidates only. Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) will be determined based on location, experience, and skills during the interview process, and may differ from the listed US range.

US pay range (not including bonus, equity or other benefits)

$146,000 – $220,000 USD

In the rapidly evolving Web3 space, we believe that everyone is a builder. This expansive paradigm requires a range of backgrounds, talents, skills, and experiences to influence and shape the future. At MetaMask, this diversity fuels our ability to shift control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities through decentralized technologies. We welcome the range of perspectives and differences and celebrate them. We're excited to see how your unique skills as a builder can contribute to our vision, drive innovation, and help us shape a more inclusive Web3.

MetaMask is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.

MetaMask is aware of fraudulent recruitment practices and we encourage all applicants to review our best practices to protect yourself, which can be found on our page.

MetaMask may use artificial intelligence (AI) tools to support parts of our recruitment process, such as reviewing applications, screening resumes, or conducting initial candidate assessments. These tools are designed to assist our recruiting team and improve efficiency — they do not replace human judgment. A human recruiter or hiring manager reviews every candidate, and all final hiring decisions are made by people, not AI.

It is a requirement of employment in this position that applicants may be required to submit to background and identity verification checks, including but not limited to employment, education, criminal record checks, and other such checks as determined necessary by the company.