Senior Lifecycle Marketing Manager

CookUnity; New York (NY); On-site; USD 145,000 - 154,000; Full time

Benefits offered by this job

Stock options

Bi-annual bonus

Sabbatical after 5 years

Paid family leave

Compassionate leave

CookUnity meal credits

AI-assisted tools access

Wellness subsidies

Job summary

CookUnity in New York is seeking a Senior Lifecycle Marketing Manager to own strategy, execution, and roadmaps for subscriber engagement, retention, and lifetime value.

You will translate customer behavior into audiences, journeys, and experiments, guiding email, SMS, push, and in‑app experiences with hands‑on CRM finesse using Braze and analytics.

Qualifications

• 6+ years in lifecycle marketing or CRM for consumer businesses.
• Strategic ownership of lifecycle priorities and programs with measurable impact.
• Analytical judgment with cohort analysis, segmentation, and experimentation.
• Hands-on with email, SMS, push, and in-app CRM; Braze experience.
• Influence cross-functional partners and communicate trade-offs clearly.
• Ownership mindset with adaptability and AI/automation focus.

Responsibilities

• Lifecycle strategy and quarterly roadmap development grounded in subscriber needs and performance.
• Set churn, order frequency, and LTV goals with Growth leadership and Data.
• Shape segmentation and personalization across email, SMS, push, and in-app journeys.
• Own hypothesis-led learning agenda across messaging, journeys, offers, and frequency.
• Partner with Product, Data, Portfolio, Brand, and Engineering to reduce friction and unlock growth.
• Lead lifecycle performance reviews, presenting trade-offs and next steps to senior stakeholders.
• Prioritize AI-assisted workflows and ensure scalable, high-quality journey delivery.

Skills

Lifecycle marketing

CRM

Retention

Subscription model

Analytical judgment

Influence & communication

Tools

Braze

Tableau

Mixpanel

SQL

Job description

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the role

Our Growth Marketing team pursues efficient growth through experimentation and customer insight. As Senior Lifecycle Marketing Manager, you will own the strategy, execution and roadmap for deepening subscriber engagement, improving retention, and growing customer lifetime value.

You will turn customer behavior and business priorities into clear choices about which audiences, journeys, and experiments deserve investment. You will define success, align cross-functional partners, and translate results into the next set of growth decisions. Strong hands‑on CRM fluency will help you guide execution, challenge assumptions, and bring high‑impact ideas to market.

Responsibilities:

• Lifecycle strategy and priorities. Build a quarterly roadmap grounded in subscriber needs, cohort performance, and commercial opportunity. Prioritize initiatives by expected impact, effort, dependencies, and learning value; make clear recommendations about what to scale, change, or stop.
• Retention and customer value. Set goals with Growth leadership and Data for churn, order frequency, and LTV. Connect lifecycle performance to incremental revenue and sustainable customer behavior, and recommend where to invest for the strongest return.
• Customer and journey strategy. Shape segmentation and personalization using lifecycle stage, ordering patterns, engagement, and churn signals. Define how email, SMS, push, and in‑app experiences work together to encourage repeat ordering and strengthen the subscriber relationship.
• Experimentation and offer strategy. Own a hypothesis‑led learning agenda across messaging, journeys, offers, and contact frequency. Partner with Data on holdouts, incrementality, and sound test design; assess promotion costs and longer‑term retention alongside near‑term conversion.
• Cross‑functional direction. Partner with Product, Data, Portfolio, Brand, and Engineering to address subscriber friction and unlock growth opportunities. Write clear briefs, align dependencies and resourcing needs, and influence shared priorities through evidence.
• Performance and decision making. Lead lifecycle performance reviews with a clear account of what changed, why it matters, and what to do next. Present trade‑offs and recommendations to senior stakeholders, and turn successful tests into repeatable programs.
• Scalable delivery and AI adoption. Guide the standards for journey design, measurement, and execution quality. Prioritize AI‑assisted workflows and automation that improve speed or effectiveness, evaluate their impact, and stay close enough to Braze and campaign delivery to coach, troubleshoot, and unblock work.

Qualifications:

• Relevant depth. 6+ years in lifecycle marketing, CRM, or retention for consumer businesses, with meaningful experience in a subscription or marketplace model and scaled customer audiences.
• Strategic ownership. A track record of setting lifecycle priorities and leading programs that measurably improve retention, repeat purchasing, or LTV. You can explain the business problem, your choices, and the incremental impact of your work.
• Analytical judgment. Confidence working with cohort analysis, segmentation, experimentation, and customer economics. You know how to distinguish correlation from causation and balance short‑term conversion with durable customer value.
• Technical and channel fluency. Strong knowledge of email, SMS, push, and in‑app CRM, plus hands‑on experience with Braze or a comparable platform. You can translate a strategic idea into actionable journey, audience, data, and measurement requirements.
• Influence and communication. The ability to align cross‑functional partners, communicate trade‑offs clearly, and make a persuasive recommendation to senior stakeholders. You bring structure to ambiguous problems and move work forward without relying on formal authority.
• Ownership and adaptability. Strong prioritization and project leadership, a high bar for customer experience, and the ability to adjust direction as evidence and business needs change. You actively explore where AI and automation can improve the team’s work.

Preferred requirements:

• Experience with Tableau, Mixpanel, SQL, or other analytics tools.
• Experience designing automated or AI‑assisted marketing workflows.
• Mentoring teammates or leading complex cross‑functional initiatives experience

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

• We grow, you grow: Stock Options Plan granted on Day 1
• Eligible for a bi‑annual performance bonus
• 5‑year Sabbatical: After 5 years with CookUnity, you get a 4‑week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3‑5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• AI‑forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
• Wellness perks: access to fitness subsidies to build a healthy lifestyle
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Pay Range for this position

$145,000 — $154,000 USD

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.