CRM Specialist – Lifecycle Marketing & Retention

OpenKrill; United States; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

USD pay

Remote-friendly

Vacation days

Sabbatical benefits

Healthcare stipend

Family leave

AI tools access

English coaching

Job summary

CookUnity is seeking a CRM Specialist – Lifecycle Marketing & Retention to plan, implement, schedule, and execute email, SMS, push, and in-app messages across lifecycle campaigns.

You will collaborate with the CRM team and cross-functional partners to ensure timely delivery and insightful follow-up analysis.

Qualifications

• 2+ years of working experience in D2C email marketing
• Experience with building and deploying emails from scratch
• Experience working cross-functionally with creative partners (designers & copywriters)
• Experience operating a CRM platform (Braze, Iterable, Klaviyo, customer.io, etc.)
• Very strong written and verbal skills in English
• Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines

Responsibilities

• Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for our Lifecycle efforts
• Maintain the CRM marketing calendar and Roadmap
• Support upkeep of weekly performance reporting
• Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to: writing briefs for emails, push notifications, SMS, and in-app messages
• Collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
• Coordinating copy and design work to ensure deadlines are met
• Collaborating with other internal teams to help support their initiatives
• Facilitate internal sign-off of communications from internal stakeholders

Skills

Email marketing

Cross-functional collaboration

Written & verbal English

Attention to detail

Project management

Tools

Braze

Iterable

Klaviyo

Customer.io

HTML

Job description

About CookUnity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Team:

This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and other CRM associates and coordinators. You will report directly to the Director of CRM. We are DO’ers! Every member of the CRM team embodies a strong bias toward action.

The role:

The CRM Specialist – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Lifecycle efforts, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.

Responsibilities:

- Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for our Lifecycle efforts, efforts

- Maintain the CRM marketing calendar and Roadmap.

- Support upkeep of weekly performance reporting

- Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:

- writing briefs for emails, push notifications, SMS, and in-app messages

- collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports

- coordinating copy and design work to ensure deadlines are met

- collaborating with other internal teams to help support their initiatives

- facilitate internal sign-off of communications from internal stakeholders

Qualifications:

- 2+ years of working experience in D2C email marketing

- Experience with building and deploying emails from scratch

- Experience working cross-functionally with creative partners (designers & copywriters)

- Experience operating a CRM platform (i.e., Braze, Iterable, Klaviyo, customer.io, etc.)

- Very strong written and verbal skills in English

- Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines

Preferred requirements:

- Experience with Braze platform

- Experience with SMS marketing in a D2C environment

- General understanding of HTML

- General understanding of personalization in CRM

We hope this provides valuable insight into our culture and product vision.

Benefits

Get paid in USD.

Work remotely: design the life that you want

Enjoy 15 days of vacation each year from the start date

16 fully paid Argentinean holidays

Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider

5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

Paid Family leave

Compassionate Leave: 3-5 days each time the need arises

Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform

AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.

Personalized English coach

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.