Senior Lifecycle Marketing Lead - Remote Growth & Experiments

Coinscapture; Northern (KY); Hybrid; USD 115,000 - 162,000; Full time

Job summary

ConsenSys is seeking a Senior Lifecycle Marketing Manager to lead our Growth Marketing lifecycle initiatives. You will set strategy and execute personalized lifecycle campaigns across multiple ConsenSys products, driving value at each touchpoint through data-informed decisions.

The ideal candidate has 4–8 years of lifecycle marketing experience, hands-on Braze usage, and a track record building scalable journeys with strong project management and cross-functional collaboration in a fast-paced,

Qualifications

• 4–8 years of experience in lifecycle marketing.
• Built lifecycle journeys from the ground up with large user bases and minimal oversight.
• Excellent project management skills to manage multiple experiments at different stages.
• Experience executing in CEP systems such as Braze.
• Familiar with marketing/analytical tools like Segment, Mixpanel, and Preset.
• Self-starter, data-driven, results-oriented and customer-obsessed.

Responsibilities

• Oversee the lifecycle strategy across Consensys product offerings (in-app notifications, banners, push notifications, modals).
• Determine channel and messaging across a user’s lifecycle (education, activation, engagement, retention).
• End-to-end lifecycle campaigns (strategy, briefing, targeting, QA, measuring results).
• Develop an experimentation roadmap across lifecycle channels with continuous testing.

Skills

Lifecycle strategy

Project management

A/B testing

Data-driven

Cross-functional collaboration

Tools

Braze

Segment

Mixpanel

Preset

Job description

ConsenSys is seeking a Senior Lifecycle Marketing Manager to lead our Growth Marketing lifecycle initiatives. You will set strategy and execute personalized lifecycle campaigns across multiple ConsenSys products, driving value at each touchpoint through data-informed decisions.

The ideal candidate has 4–8 years of lifecycle marketing experience, hands-on Braze usage, and a track record building scalable journeys with strong project management and cross-functional collaboration in a fast-paced,