Senior Lifecycle Email Architect

Servicenow; Waltham (MA); On-site; USD 114,000 - 200,000; Full time

Benefits offered by this job

Health plans

401(k) with company match

Employee stock purchase plan (ESPP)

Matching donations

Flexible time away

Family leave

Job summary

ServiceNow is seeking a Senior Email and Lifecycle Marketing Strategist to own lifecycle email strategy and deployment for high-visibility programs across IT, CRM, Employee Experience, and more. You will define audience segmentation, cadence, content POV, and KPIs, partnering with Integrated Marketing and Audience Planners to align strategies and metrics.

Responsibilities include end-to-end program deployment in Marketo Engage or similar platforms, AI-assisted content scaling, and governance of

Qualifications

• 6+ years in B2B email marketing, lifecycle marketing, or marketing automation with hands-on deployment in enterprise MA platforms.
• Experience deploying lifecycle programs across multiple buyer groups and regions.

Responsibilities

• Own lifecycle and email campaign architecture across nurtures, webinars, events, and product launches.
• Manage lifecycle email strategy for high-visibility books mapped to buying group structures and ABX motion.
• Define audience segmentation for each program and align with Audience Planners.
• Partner with Content Strategists to shape email content journey and provide recommendations.
• Set volume and cadence plans and ensure governance across campaigns.
• Define KPIs and activities by campaign type and tie to business outcomes and ABX motion.
• Build, configure, and deploy end-to-end email programs in Marketo Engage or comparable platform.
• Refine lifecycle copy framework and use AI-assisted tooling to scale persona-level content.
• Operate governance gates on agentic builds and contribute to standards refinement.
• Design A/B and multivariate tests and surface insights through reports.

Skills

Lifecycle marketing

Email campaign architecture

Audience segmentation

A/B testing

Analytics & insights

AI-assisted tooling

Compliance (CAN-SPAM, GDPR)

Tools

Marketo Engage

Adobe Journey Optimizer

Salesforce Marketing Cloud

Oracle Eloqua

Adobe Experience Platform

Real‑Time CDP

Job description

ServiceNow is seeking a Senior Email and Lifecycle Marketing Strategist to own lifecycle email strategy and deployment for high-visibility programs across IT, CRM, Employee Experience, and more. You will define audience segmentation, cadence, content POV, and KPIs, partnering with Integrated Marketing and Audience Planners to align strategies and metrics.

Responsibilities include end-to-end program deployment in Marketo Engage or similar platforms, AI-assisted content scaling, and governance of