Senior Life Sciences Campaign & Content Leader

GenScript/ProBio; United States; On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan with company  匹

Paid parental leave

Paid time off

Flexible spending accounts

Life and AD&D insurance

Job summary

GenScript USA Inc./ProBio Inc. is seeking a Senior Campaign and Content Marketing Manager to lead multi‑channel campaigns across the customer lifecycle in the life sciences sector.

You will translate business priorities into integrated programs that build awareness, drive pipeline, and accelerate revenue growth while collaborating with Product Management, Commercial, Scientific SMEs, and regional teams. You will own strategy, content, and measurement, influence senior stakeholders, and deliver

Qualifications

• 7+ years in B2B marketing, campaign/product/content marketing in life sciences or related industries.
• Proven success leading multi‑channel marketing campaigns delivering measurable commercial results.
• Strong strategic planning and project leadership with independent execution.
• Experience building customer journeys, value propositions, and messaging for technical products.
• Excellent stakeholder management and ability to influence senior leadership.
• Analytical mindset with data-driven optimization of marketing performance.

Responsibilities

• Own development and execution of annual and quarterly marketing plans.
• Lead integrated multi‑channel campaigns from strategy through optimization.
• Translate corporate and product strategies into marketing programs with measurable outcomes.
• Independently manage plans, budgets, timelines, and stakeholder alignment.
• Coordinate cross‑functional teams and external partners for successful delivery.
• Present strategies, recommendations, and performance insights to senior leadership.

Skills

Campaign leadership

Strategic planning

Stakeholder management

Content marketing

Data-driven marketing

Budget management

Cross-functional collaboration

Education

Bachelor's degree

MBA or advanced scientific qualification

Job description

GenScript USA Inc./ProBio Inc. is seeking a Senior Campaign and Content Marketing Manager to lead multi‑channel campaigns across the customer lifecycle in the life sciences sector.

You will translate business priorities into integrated programs that build awareness, drive pipeline, and accelerate revenue growth while collaborating with Product Management, Commercial, Scientific SMEs, and regional teams. You will own strategy, content, and measurement, influence senior stakeholders, and deliver