Senior Campaign & Content Marketing Manager - Life Sciences

ProBio; Pennington (NJ); On-site; USD 125,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match on day one

Parental leave

Paid time off

Flexible spending accounts

Health savings accounts

Job summary

ProBio, a GenScript subsidiary, seeks a Senior Campaign and Content Marketing Manager to lead integrated marketing programs across the customer lifecycle in the life sciences sector.

You will translate business priorities into compelling campaigns and content, collaborate with Product Management, Commercial, Scientific SMEs, and Regional Marketing to drive awareness, engagement, pipeline, and revenue growth.

Qualifications

• 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing.
• Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results.
• Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution.
• Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services.
• Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams.
• Strong analytical mindset with experience using data and insights to optimize marketing performance.
• Bachelor's degree required; MBA or advanced scientific qualification is a plus.

Responsibilities

• Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments.
• Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization.
• Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes.
• Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking.
• Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery.
• Present campaign strategies, recommendations, and performance insights to senior leadership.

Skills

Campaign leadership

Content marketing

Strategic planning

Stakeholder mgmt

B2B marketing

Multi-channel campaigns

Messaging strategy

Education

Bachelor's degree

MBA (plus)

Job description

ProBio, a GenScript subsidiary, seeks a Senior Campaign and Content Marketing Manager to lead integrated marketing programs across the customer lifecycle in the life sciences sector.

You will translate business priorities into compelling campaigns and content, collaborate with Product Management, Commercial, Scientific SMEs, and Regional Marketing to drive awareness, engagement, pipeline, and revenue growth.