Senior Lead, Digital Product & Loyalty Programs

Royal Caribbean Group; Miami (FL); On-site; USD 130,000 - 180,000; Full time

Job summary

Royal Caribbean Group's Digital Product Team is seeking a Senior Lead, Program Management to shape digital casino loyalty experiences across web and mobile. The role partners with design, engineering, and marketing to translate strategy into a prioritized roadmap and drive end-to-end delivery from ideation through launch.

You will own backlog, define KPIs, collaborate with senior leaders, and apply data-driven decision making to grow loyalty membership and revenue.

Qualifications

• 7–10 years in digital product management for consumer apps.
• Experience launching mobile and web products and loyalty/engagement ecosystems.
• Hands-on experience using AI tools to accelerate product-management work.
• Experience owning an agile backlog — writing user stories, prioritizing, and partnering with engineering.
• Strong analytical and problem-solving skills; data-driven decisions.
• Excellent verbal, written, and presentation skills, with cross-functional alignment.
• Bachelor's degree required.

Responsibilities

• Own the roadmap for digital casino loyalty experiences across web and app platforms.
• Translate strategy into a prioritized backlog and manage end-to-end delivery from concept through launch and iteration.
• Author, prioritize, and refine user stories; manage the Jira backlog; lead backlog grooming, sprint planning, and acceptance testing.
• Lead product, design, and engineering partners to build and launch customer-facing experiences with high usability.
• Lead cross-functional initiatives, aligning goals, requirements, and launch plans with senior leadership.
• Drive engagement through loyalty, rewards, offers, and gamification across pre-cruise, on-cruise, and post-cruise journeys.
• Define and track KPIs with Data and Business Analysts — building dashboards and evolving metrics.
• Use product analytics to identify opportunities and optimize engagement and revenue.
• Stay current on digital product, loyalty, and gaming trends; bring fresh ideas.
• Connect threads across teams and thrive in a fast-paced environment.

Skills

Digital product management

Mobile app development

Backlog management

Data-driven decision making

Stakeholder communication

AI tools in PM

Education

Bachelor's degree

MS or MBA (preferred)

Tools

Jira

Analytics tools

AI tooling

Job description

Royal Caribbean Group's Digital Product Team is seeking a Senior Lead, Program Management to shape digital casino loyalty experiences across web and mobile. The role partners with design, engineering, and marketing to translate strategy into a prioritized roadmap and drive end-to-end delivery from ideation through launch.

You will own backlog, define KPIs, collaborate with senior leaders, and apply data-driven decision making to grow loyalty membership and revenue.