Senior Lead Ad Tech & Campaign Platform

Royal Caribbean Group; Miami (FL); On-site; USD 140,000 - 200,000; Full time

Job summary

Royal Caribbean Group is seeking a Sr. Lead, Product Management to own the product vision for the ad server and campaign management platform within the Media Network. This onsite role in Miami reports to the Sr.

Director, Product Management, bridging engineering, media operations, sales, and ad tech to deliver scalable solutions. You will define requirements, manage backlogs (Jira or similar), and partner with design/engineering to ship features that optimize campaigns while protecting the

Qualifications

• 5–8 years in product management, with ad tech, media technology, or digital advertising platforms experience.
• Experience owning an agile backlog: writing user stories, prioritizing, and collaborating with engineering.
• Strong vendor/integration management and ability to translate business needs into technical briefs.

Responsibilities

• Own the product vision and end-to-end roadmap for the media/ad platform.
• Represent Media Network requirements within the broader platform roadmap.
• Define requirements, acceptance criteria, and technical specs for engineering delivery.
• Manage the backlog in Jira or similar tools with grooming, sprint planning, and testing.
• Collaborate with design and engineering to deliver intuitive experiences for platform users.
• Drive ad serving capabilities, trafficking workflows, pacing, and asset management.

Skills

Product management

Agile backlog management

Stakeholder management

Analytics

Communication skills

Education

Bachelor's degree in a relevant field

Tools

Jira

SQL

Data analytics tools

Job description

Royal Caribbean Group is seeking a Sr. Lead, Product Management to own the product vision for the ad server and campaign management platform within the Media Network. This onsite role in Miami reports to the Sr.

Director, Product Management, bridging engineering, media operations, sales, and ad tech to deliver scalable solutions. You will define requirements, manage backlogs (Jira or similar), and partner with design/engineering to ship features that optimize campaigns while protecting the