Senior Intermediary Channel Marketing – Alternatives

Morgan Stanley; New York (NY); On-site; USD 115,000 - 130,000; Full time

Job summary

Morgan Stanley Investment Management (MSIM) seeks a Senior Associate to lead channel marketing for Alternatives, partnering with Sales to drive advisor engagement and fundraising across broker-dealer, wirehouse, bank and RIA channels.

You will develop programs, campaigns, webinars and events, translating business objectives into intermediary marketing deliverables while collaborating with Product Marketing and Compliance. A strong background in intermediary marketing is required.

Qualifications

• 5-8 years of marketing experience within asset management or financial services.
• Demonstrated experience developing and executing marketing programs for intermediary distribution channels, including broker-dealers, RIAs, wirehouses, and banks.
• Experience with alternative investments and related investment solutions preferred.

Responsibilities

• Serve as the primary Channel Marketing partner for the Alternatives business, supporting the marketing needs of the Alternatives sales organization and associated business priorities.
• Develop and execute marketing programs that support alternative investment strategies and solutions, including product launches, fundraising campaigns, thought leadership initiatives, advisor education programs, webinars, and events.
• Partner with Alternatives Product Marketing and sales leadership to translate business objectives into effective intermediary marketing strategies and deliverables.
• Create and manage marketing campaigns across digital, email, content, social, and event channels to drive awareness, engagement, and demand among financial advisors.
• Collaborate with other Channel Marketing managers to incorporate alternative investment capabilities into broader intermediary campaigns and sales initiatives.
• Lead the marketing support and promotion of conferences, roadshows, webinars, due diligence events, and other advisor-facing programs.
• Manage channel marketing deliverables from concept through execution, partnering with creative, editorial, digital, compliance, and production teams.
• Develop campaign measurement and reporting frameworks to evaluate effectiveness and identify opportunities for optimization.
• Build strong relationships across Sales, Product Marketing, Compliance, Legal, and Marketing to ensure coordinated execution and a consistent client experience.
• Assist the Channel Marketing team with other strategic initiatives and special projects.

Skills

Channel marketing

Intermediary distribution

Alternative investments

Project management

Relationship building

Education

Bachelor's degree or equivalent experience

Job description

Morgan Stanley Investment Management (MSIM) seeks a Senior Associate to lead channel marketing for Alternatives, partnering with Sales to drive advisor engagement and fundraising across broker-dealer, wirehouse, bank and RIA channels.

You will develop programs, campaigns, webinars and events, translating business objectives into intermediary marketing deliverables while collaborating with Product Marketing and Compliance. A strong background in intermediary marketing is required.