Senior Integrated Marketing Manager

OutScout; Seattle (WA); Hybrid; USD 140,000 - 185,000; Full time

Job summary

An innovative and rapidly growing SaaS company is seeking a Senior Integrated Marketing Manager to spearhead multichannel campaigns that drive customer engagement and retention. In this hybrid role, you will collaborate with various teams to create integrated strategies that enhance product-led growth. With a focus on B2B marketing, you will leverage your extensive experience to lead complex campaigns, ensuring alignment across paid, owned, and earned channels. This is an exciting opportunity to make a significant impact in a dynamic environment where your contributions will directly influence the company's success.

Qualifications

• 8+ years of B2B marketing experience in SaaS or high-growth tech.
• Experience leading complex, multi-channel campaigns from strategy through launch.

Responsibilities

• Lead development of multichannel campaigns across the customer lifecycle.
• Collaborate with internal and external teams to manage launch timelines.

Skills

B2B Marketing Experience

Integrated Campaigns

Collaboration

Full-Funnel Program Execution

Team Leadership

Job description

OutScout is partnered with the Director of Growth Marketing at a Series D SaaS company who is looking to hire a Senior Integrated Marketing Manager in NYC or Seattle.

They are a hyper-growth SaaS company leading the way in customer data management. Since their founding in 2016, they have grown 250% year over year. Their AI and ML-powered customer data platform provides analytics surrounding consumer behavior and customer segmentation. This allows customers to personalize their marketing efforts, increase customer retention, and optimize the customer experience.

They have multiple enterprise and strategic customers such as Starbucks, Urban Outfitters, Alaskan Airlines, JCrew, and Planet Fitness.

The Role:

You will play a strategic and hands-on role in leading the development of multichannel campaigns across the customer lifecycle.

They need a collaborative and execution-focused marketer who can connect the dots between ABM, Paid/SEO, and Lifecycle Marketing—driving pipeline, accelerating deals, expanding customer value, and supporting product-led growth through integrated campaign strategy.

As a necessary member of the Growth Marketing team, you’ll work with Web, Field, Partner Marketing, Product Marketing, Sales, and Product teams, to bring integrated campaigns to life that support our goals across priority segments and industries. You’ll help accelerate adoption and engagement within our self-serve and freemium user base, guiding them from interest to activation and expansion. You’ll lead campaign planning, manage launch timelines, collaborate with internal and external teams, and own performance insights—playing a hands-on role in shaping how the organization shows up in the market.

What you Bring:

• 8+ years of B2B marketing experience in SaaS or high-growth tech, with a focus on integrated campaigns, collaboration, and full-funnel program execution.
• 5 + years leading teams.
• Experience leading complex, multi-channel campaigns from strategy through launch across paid, owned, and earned channels.

This is a hybrid role in Seattle or NYC.

Comp: 140-185k base + bonus + stock