Digital Marketing Coordinator: Growth & Fan Engagement

The GIST Ltd; El Segundo (CA); On-site; USD 34,000 - 39,000; Full time

Job summary

Los Angeles Lakers seeks a Digital Marketing Coordinator to support day-to-day management, execution, and optimization of key digital channels. You will help with email campaigns, website updates, and mobile app content while ensuring accuracy and brand consistency.

Requirements include a Bachelor’s degree in marketing or related field and 1–2 years in marketing, with hands-on experience in email, CMS, and analytics. This on-site role is based in El Segundo, with some LA-area work as needed.

Qualifications

• Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred
• 1–2 years in marketing, minimum 1 year in digital, product or e-commerce marketing
• Proven success launching digital marketing initiatives for high-profile global brands
• Experience in A/B and multivariate testing

Responsibilities

• Support end-to-end execution and QA of email campaigns to drive revenue including ticket and product promotions
• Work across Eloqua and TM1 platforms ensuring accuracy, branding and best practices
• Maintain and optimize email templates, including HTML/CSS updates
• Code, build and test emails using Litmus, Eloqua and related tools
• Assist with daily content updates on Lakers.com and WordPress pages
• Support Lakers mobile app content, QA, releases, and collaborate with vendors
• Pull, analyze and report digital performance metrics to inform marketing decisions

Skills

Email marketing

CRM

Data analysis

A/B testing

Content updates

Education

Bachelor’s degree in marketing, advertising or related field

Tools

Eloqua

Litmus

WordPress

HTML/CSS

Adobe Creative Suite

Figma

Jira

Trello

Wrike

Job description

Los Angeles Lakers seeks a Digital Marketing Coordinator to support day-to-day management, execution, and optimization of key digital channels. You will help with email campaigns, website updates, and mobile app content while ensuring accuracy and brand consistency.

Requirements include a Bachelor’s degree in marketing or related field and 1–2 years in marketing, with hands-on experience in email, CMS, and analytics. This on-site role is based in El Segundo, with some LA-area work as needed.