Associate Director, Digital Growth & Performance Marketing

The Los Angeles Lakers; El Segundo (CA); Vor Ort; USD 130.000 - 145.000; Vollzeit

Zusammenfassung

The Los Angeles Lakers are seeking an Associate Director, Digital and Performance Marketing in El Segundo, CA. This senior leader will drive strategy, day-to-day management, and optimization of paid social, email, web, and mobile app marketing, coordinating with internal stakeholders and external partners to deliver measurable results.

Responsibilities include leading a multi-channel marketing calendar, overseeing content, analytics, and data privacy, and developing a high-performing team.

Qualifikationen

• Bachelor’s degree in marketing, advertising, or related field.
• 8–10 years in marketing, with 5+ years in digital/product/e‑commerce marketing.
• 4–5 years of people management experience.
• Proven success launching and managing digital marketing initiatives for high‑profile brands.
• Experience in paid performance campaigns management and reporting.
• Experience in A/B and multivariate testing.

Aufgaben

• Lead digital platform strategies and align with business goals.
• Oversee the digital marketing calendar and campaigns across channels.
• Manage email marketing strategies and campaigns using Eloqua and TM1.
• Build and maintain Lakers.com pages using WordPress.
• Collaborate with analytics to track performance and derive insights.
• Lead sponsorship digital assets and sponsor programs.
• Ensure data privacy and compliance across platforms.
• Provide team leadership and development.

Kenntnisse

Digital marketing

Performance marketing

Leadership

Analytics

Email marketing

CRM

Content management

WordPress

Ausbildung

Bachelor’s degree in marketing, advertising or related field

Tools

Jira

Trello

Wrike

Litmus

Eloqua

WordPress

Jobbeschreibung

The Los Angeles Lakers are seeking an Associate Director, Digital and Performance Marketing in El Segundo, CA. This senior leader will drive strategy, day-to-day management, and optimization of paid social, email, web, and mobile app marketing, coordinating with internal stakeholders and external partners to deliver measurable results.

Responsibilities include leading a multi-channel marketing calendar, overseeing content, analytics, and data privacy, and developing a high-performing team.