Senior Integrated Marketing Associate

UNFCU; New York (NY); Hybrid; USD 95,880 - 103,000; Full time

Job summary

UNFCU in New York, NY, is looking for a Marketing Campaigns Specialist to support the development and execution of integrated strategies that drive member engagement, loan and deposit growth, and product adoption. The role is hybrid, with on-site collaboration in NYC.

You will partner across product, analytics, and business development to deliver data-driven marketing initiatives, optimize acquisition and engagement, and measure ROI using outcomes from testing and analytics.

Qualifications

• 3-5 years of experience in marketing financial products or services to consumers.
• Experience creating multi-channel marketing campaigns across paid and owned media.
• Experience with digital ad platforms and audience targeting attributes.
• Experience with Salesforce Marketing Cloud.

Responsibilities

• Plan, develop, and execute marketing campaigns to drive member engagement and product adoption.
• Collaborate cross-functionally with product, analytics, and business development.
• Optimize campaigns using A/B testing and ROI measurement frameworks.
• Translate product features into compelling market positioning with stakeholders.
• Ensure compliance with applicable laws and UNFCU policies.

Skills

Marketing strategy

Cross-functional collaboration

Data-driven marketing

Audience segmentation

Campaign optimization

Communication skills

Education

Bachelor’s degree in marketing or related field

Tools

The Trade Desk

Google Display

Salesforce Marketing Cloud

Job description

Support the development and execution of integrated marketing strategies and campaigns that drive member engagement, loan and deposit growth, product adoption, and member retention. Partner cross-functionally to deliver data-driven marketing initiatives, support product launches and enhancements, optimize acquisition and engagement efforts, and contribute to achieving the organization's strategic growth objectives.

This position is expected to be hybrid.

NYC Salary Range - $95,880 - $103,000 annually; compensation is commensurate to geographic location.

• Regardless of seniority or role, uphold UNFCU’s mission and core values by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors.
• Plan, develop, and execute product and growth marketing campaigns, ensuring consistent, proactive communication with internal and external stakeholders.
• Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
• Partner with business development to build targeted marketing strategies to drive member acquisition and product adoption amongst new and existing organizations within field of membership.
• Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
• Collaborate with marketing analytics team to leverage advanced audience segmentation, and predictive signals to target appropriate members and prospects with relevant and timely next best action offers.
• Partner with the analytics team to establish ROI measurement frameworks that assess marketing effectiveness and business impact.
• Continuously improve performance of campaigns through use of outcomes from A/B testing on copy, creative assets, audience, and offers.
• Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
• Perform additional responsibilities as assigned.
• Ensure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business Conduct.

Support the development and execution of integrated marketing strategies and campaigns that drive member engagement, loan and deposit growth, product adoption, and member retention. Partner cross-functionally to deliver data-driven marketing initiatives, support product launches and enhancements, optimize acquisition and engagement efforts, and contribute to achieving the organization's strategic growth objectives.

This position is expected to be hybrid.

NYC Salary Range - $95,880 - $103,000 annually; compensation is commensurate to geographic location.

• Regardless of seniority or role, uphold UNFCU’s mission and core values by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviours.
• Plan, develop, and execute product and growth marketing campaigns, ensuring consistent, proactive communication with internal and external stakeholders.
• Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
• Partner with business development to build targeted marketing strategies to drive member acquisition and product adoption amongst new and existing organizations within field of membership.
• Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
• Collaborate with marketing analytics team to leverage advanced audience segmentation, and predictive signals to target appropriate members and prospects with relevant and timely next best action offers.
• Partner with the analytics team to establish ROI measurement frameworks that assess marketing effectiveness and business impact.
• Continuously improve performance of campaigns through use of outcomes from A/B testing on copy, creative assets, audience, and offers.
• Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
• Perform additional responsibilities as assigned.
• Ensure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business Conduct.

• Bachelor’s degree in marketing or related field
• 3-5 years of experience in marketing financial products or services to consumers
• Experience developing and executing multi-channel and multi-product marketing campaigns across paid and owned media
• Experience using digital ad platforms (i.e. The Trade Desk, Google Display) with exposure to lookalike audience modeling as well as demographic, geographic, and interest-based audience selection attributes
• Experience with Salesforce Marketing Cloud
• Excellent interpersonal skills
• Highly organized, detailed-oriented, and proactive
• Strong problem-solving skills
• Excellent writing and verbal communication skills
• Creative, flexible, and the ability to manage multiple priorities

Desired Skills and Experience

integrated marketing, marketing campaigns, Asana, digital ad platforms, problem-solving