Senior Insights & AI Strategy Lead

Rational 360; Washington (District of Columbia); Hybrid; USD 68,000 - 79,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Rational 360 is recruiting a Senior Strategist, Insights & Intelligence to propel the firm's research and analytics capabilities. This role emphasizes AI-powered applications, including simulations and GEO optimization, and requires translating complex data into strategic client insights.

Ideal candidates have 2–3 years of relevant experience, with a track record in social listening, primary research, and client-facing work.

Qualifications

• 2 to 3 years of full-time experience in research, analytics, communications, or a related field; agency or consulting experience strongly preferred.
• Experience with social listening platforms (Brandwatch, Talkwalker, Meltwater, Quid) and deriving insight from unstructured data.
• Hands-on experience with primary research methods, including survey design, questionnaire drafting, basic programming, and data analysis; familiarity with qualitative methods a plus.
• Genuine curiosity about AI and a track record of experimenting with or applying AI tools in a professional context; experience with AI simulations or GEO is a significant differentiator.
• Strong written and verbal communication skills, including the ability to distill complex information and present findings to clients with clarity and confidence.
• Comfortable with ambiguity; able to structure problems, prioritize independently, and iterate quickly.
• Proficiency in Excel; experience with data visualization tools (e.g., Flourish, Datawrapper) a plus.

Responsibilities

• Lead media intelligence and social listening workstreams, designing Boolean queries, building dashboards, and synthesizing trends into actionable intelligence for clients.
• Design and execute primary research projects including surveys, focus groups, and in-depth interviews.
• Translate data across sources into integrated insights that inform communications and public affairs strategy.
• Identify key findings and strategic opportunities proactively, flagging trends, risks, and shifts in the media and digital landscape relevant to client business.

Skills

Social listening

Primary research

AI simulations

GEO approaches

Data visualization

Excel

Tools

Brandwatch

Talkwalker

Meltwater

Quid

Job description

Rational 360 is recruiting a Senior Strategist, Insights & Intelligence to propel the firm's research and analytics capabilities. This role emphasizes AI-powered applications, including simulations and GEO optimization, and requires translating complex data into strategic client insights.

Ideal candidates have 2–3 years of relevant experience, with a track record in social listening, primary research, and client-facing work.