Senior Influencer Marketing Manager (CPG)

Movers Shakers; United States; À distance; USD 100 000 - 110 000; Plein temps

Résumé du poste

Movers+Shakers is seeking a culture-obsessed Senior Influencer Marketing Manager with CPG experience to identify, recruit, and coordinate talent for our social-first campaigns (organic, paid, and always on). Although remote, this role must be located in the New York City or Los Angeles metro areas.

You will lead creator sourcing, negotiations, and end-to-end coordination, ensure timely delivery and high-quality assets, and collaborate with Creative, Strategy, Production and Business Partnerships

Qualifications

• 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns.
• Experience working with creators across nano to macro categories.
• Strong organizational skills with attention to detail and follow-through.
• Ability to manage multiple timelines, campaigns and creator relationships.
• Exceptional creative brainstorming with confident idea presentation.
• Resourceful, proactive self-starter in fast-paced environments.
• Clear written and verbal communication, especially with creators.
• Ability to collaborate across teams and support senior leaders.
• Deep passion for TikTok; experience with TikTok influencers is a plus.
• Passion for delighting clients and going above and beyond.
• Keen eye for detail with big-picture thinking.
• Curious about the creator economy and industry trends.
• Spreads joy!

Responsabilités

• Identify, recruit and outreach to talent; manage contracts and budgets.
• Build relationships with creators, managers, and agents.
• Source UGC and creator talent via platforms and networks.
• Maintain a vetted roster for paid and organic needs.
• Match creators to briefs by brand and content requirements.
• Coordinate creator communications, onboarding, deadlines and deliverables.
• Flag risks and misalignment to internal teams.
• Coordinate product samples as needed.
• Set timelines and track deliverables and performance data.
• Ensure assets are delivered on time and on brief.
• Coordinate contracts, usage terms and approvals.
• Track asset delivery and usage rights across channels.
• Collaborate with Creative, Strategy, Production and Partnerships.
• Stay updated on influencer trends and FTC compliance.
• Contribute to team brainstorms and campaign ideation.

Connaissances

Influencer marketing

Creator partnerships

Project management

Written communication

Short-form video

Creator management

Outils

IMAI

Description du poste

We’re looking for a culture-obsessedSenior Influencer Marketing Manager with CPG experience to identify, recruit, and coordinate talent for our social-first campaign work (organic, paid, and always on). Although remote, this role is required to be located within New York City or Los Angeles metro areas.

RESPONSIBILITIES:

Creator Sourcing & Talent Management

• End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables
• Build and cultivate relationships with creators, influencers, managers, and agents
• Source UGC and creator talent using platforms like IMAI and your professional network
• Maintain a vetted, organized creator roster across paid organic social needs
• Match creators to briefs based on brand, tone, platform, and content requirements
• Build positive, professional relationships with creators to support long-term collaboration
• Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs

Creator Communication & Coordination

• Manage all creator communication end-to-end, including:
  • Outreach and onboarding
  • Brief delivery and clarification
  • Deadlines and deliverable expectations
  • Follow-ups and reminders
• Ensure creators clearly understand briefs, content requirements, and brand guidelines
• Proactively flag risks, delays, or misalignment to internal teams
• Coordinate product samples as needed

Deliverables, Deadlines & Quality Control

• Responsive to the unpredictable 24/7 nature of social media campaign execution
• Set and manage creator deliverables, timelines, and submission requirements
• Ensure accurate tracking of creator activity, deliverables, and performance data.
• Monitor content to ensure assets are:
  • Complete
  • High-quality
  • On-brief
  • Delivered on time
• Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed
• Ensure creators submit footage in the correct formats and specs for paid and organic use

Contracts, Invoicing & Asset Tracking

• Coordinate creator contracts, usage terms, and approvals
• Ensure invoicing details are clear, accurate, and submitted on time
• Track asset delivery status and usage rights across paid and organic channels
• Partner with internal teams to ensure assets are stored, labeled, and accessible

Cross-Functional Collaboration

• Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals.
• Ensure creator outputs align with strategic intent, brand voice, and platform needs

Trends & Culture

• Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements
• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations
• Contribute to team brainstorms and creative campaign ideation

Required Skills & Qualifications

• Experience managing influencer & creator partnerships of all following sizes
• Strong organizational and project management skills
• Clear, confident written communication
• Familiarity with short-form video content (TikTok, Reels, Shorts)
• Ability to manage multiple creators and deadlines simultaneously

QUALIFICATIONS

• 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns
• Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators)
• Strong organizational skills with attention to detail and follow-through
• Ability to manage multiple timelines, campaigns, and creator relationships simultaneously
• Exceptional creative brainstorming skills, with the ability to present strong ideas with confidence
• Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments
• Clear written and verbal communication skills, particularly in creator-facing contexts
• Ability to collaborate effectively across teams and support senior leaders
• Deep passion for TikTok; experience with TikTok influencers a big plus but not required
• Passion for delighting clients and going above & beyond
• Keen eye for detail with the foresight to think about the bigger picture
• Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry
• Spreads joy!

BASE SALARY RANGE

Our estimated range for this role is $100,000-110,000*

*Don’t let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role. Similarly, there might also be a more senior or junior position available, that would be a better fit with your expertise. For example, a person may apply for a Senior Creative Producer role, and we may assess that their skills are at the Creative Producer level. Each level has its own compensation range.

At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!