Senior Individual Giving Executive (Retention and Development)

THE ROYAL MARSDEN; United States; Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

27 days annual leave

Hybrid and flexible working

Generous pension contributions

Maternity and adoption pay

Life insurance

Employee assistance programme

Subsidised canteens

Learning and development opportunities

Supportive culture

Job summary

The Royal Marsden Cancer Charity is seeking an Experienced Individual Giving Senior Executive to develop multi-channel campaigns across direct mail, email and phone, with a focus on supporter retention, development and reactivation, while managing an Individual Giving Assistant.

You will lead on campaign planning, creative development, analysis and reporting, collaborating with agencies and internal teams to deliver outstanding supporter experiences and grow long-term income.

Qualifications

• Experience delivering Individual Giving or direct marketing campaigns with retention focus.
• Strong project management across multiple campaigns, budgets and deadlines.
• Ability to analyse campaign performance and use insights for testing.

Responsibilities

• Develop and deliver multi-channel campaigns across direct mail, email and telephone.
• Lead on planning, creative development, analysis and reporting of campaigns.
• Line manage an Individual Giving Assistant and collaborate with internal teams and external agencies.
• Manage supporter journeys to maximise long-term income and loyalty.

Skills

Direct marketing

Project management

Data analysis

Databases

Agency management

Communication

Organization

Job description

As Individual Giving Senior Executive, you'll play a key role in developing and delivering multi-channel campaigns that inspire supporters to continue and deepen their relationship with the Charity. You'll manage a varied portfolio of appeals, supporter retention, development, upgrade, cross-sell and reactivation activity, working across channels including direct mail, email and telephone. From campaign planning and creative development through to analysis and reporting, you'll take ownership of projects that help grow supporter loyalty and maximise long-term income. Working closely with colleagues across the Charity and external agencies, you'll lead on the planning and delivery of campaigns and supporter journeys that place supporters at the heart of everything we do. This role also includes line management responsibility for an Individual Giving Assistant, making it an excellent opportunity for someone looking to build their leadership experience.

We're looking for someone who combines strong direct marketing experience with excellent project management skills and a genuine passion for creating outstanding supporter experiences. You will have:

• Experience delivering successful Individual Giving or direct marketing campaigns, ideally focused on supporter retention and development.
• Strong project management skills, with experience managing multiple campaigns, budgets and deadlines.
• Confidence analysing campaign performance and using insight to inform future activity and testing.
• Experience working with databases, data selections and campaign reporting.
• Excellent communication and relationship-building skills, with experience working with agencies and suppliers.
• Strong organisational skills, attention to detail and the ability to manage competing priorities.

At The Royal Marsden Cancer Charity, we raise money to save the lives of people affected by cancer. The funds we raise support world-leading research, state-of-the-art equipment and exceptional patient care at The Royal Marsden, helping deliver breakthroughs that benefit people with cancer across the UK and around the world. We're entering an exciting period of growth, with ambitious plans to increase income, grow our supporter base and deliver exceptional supporter experiences. That's why we're looking for a talented Individual Giving fundraiser to join our Supporter Retention & Development team., This is a fantastic opportunity to develop your fundraising career at one of the UK's leading cancer charities and help The Royal Marsden to revolutionise cancer treatment through groundbreaking research, and deliver world-leading care.

• 27 days' annual leave plus bank holidays, rising with service
• Hybrid and flexible working (60% home working)
• Generous pension contributions
• Enhanced maternity and adoption pay
• Life insurance
• Employee assistance programme
• Subsidised canteens
• Access to learning and development opportunities
• A supportive, collaborative and values-led culture