Senior Immunization Marketing Lead | Hybrid (2 days/wk)

CVS Health Corporation; Woonsocket (RI); Ibrido; USD 83.000 - 183.000; Tempo pieno

Descrizione del lavoro

CVS Health seeks a Senior Marketing Manager for Immunizations Marketing to lead integrated strategies across CVS Pharmacy's immunization portfolio. You will drive awareness, consideration, appointment conversion, and ongoing engagement for seasonal, routine, adult, and emerging vaccines, partnering with Digital, CRM, Analytics, Operations, Product and Finance.

You will thrive in a matrixed environment, influence senior stakeholders, lead cross-functional teams, and develop executive-ready

Competenze

• 7+ years of marketing experience in strategic and integrated marketing.
• 5+ years of experience developing multi-channel consumer marketing campaigns.
• Experience leading large-scale initiatives with measurable outcomes.
• Strong experience with performance measurement, analytics, insights, and research.
• Experience presenting to senior leadership and collaborating across functions.
• Experience managing agency relationships and creative development.

Mansioni

• Lead development and execution of integrated marketing campaigns across paid, owned, earned, and in-store channels.
• Partner with cross-functional stakeholders to bring immunization offerings to market.
• Develop differentiated marketing approaches for various immunization audiences.
• Analyze performance data and optimize campaigns for growth and adoption.
• Prepare executive-ready reports and dashboards translating data into insights.

Conoscenze

Strategic marketing

Integrated marketing

Healthcare marketing

Retail marketing

Cross-functional leadership

Marketing analytics

Executive presentations

Agency management

Adobe Analytics

Tableau

Formazione

Bachelor’s degree or equivalent experience

Strumenti

Adobe Analytics

Tableau

Descrizione del lavoro

CVS Health seeks a Senior Marketing Manager for Immunizations Marketing to lead integrated strategies across CVS Pharmacy's immunization portfolio. You will drive awareness, consideration, appointment conversion, and ongoing engagement for seasonal, routine, adult, and emerging vaccines, partnering with Digital, CRM, Analytics, Operations, Product and Finance.

You will thrive in a matrixed environment, influence senior stakeholders, lead cross-functional teams, and develop executive-ready