Senior Healthcare Campaign Lead

Publicis Groupe; Philadelphia (Philadelphia County); On-site; USD 61,000 - 84,000; Full time

Job summary

Digitas Health, part of Publicis Groupe, seeks a Senior Account Executive to manage cross-channel marketing programs daily, partnering with the Associate Director to bring campaigns from concept to client-ready delivery.

You’ll bond with the client, translate insights into strategies, and help lead a team across disciplines. Travel is required as needed; strong presentation and analytical skills are essential to drive impact.

Qualifications

• Four year degree
• 2-4 years experience
• Creative agency experience desired
• Proficiency in PowerPoint, Word, Excel, and MS Office
• Familiarity with MS Access
• Email and search engine marketing experience
• Eagerness to start leading a team
• Strong analytical skills, commitment to a client, and proven ability to manage expectations
• Strong time management and organizational skills
• Excellent verbal and written communication skills
• Outstanding communication and presentation skills
• Education in web development
• Candidate must be open to travel as needed

Responsibilities

• Knowledgable of client’s business, brand, economics, customer insights, marketing strategy/channels, and competitive analysis
• Understands and articulates overall program strategy, objectives, measurement strategy, and relevant results for programs
• Assists in brainstorming creative strategies, test-and-learn plans, offer strategies, and channel and site strategies
• Acts as day-to-day contact for junior to mid-level clients, with a focus on identifying oppurtinities and ideas for cross-capability teams to sell new work
• Writes short decks and is able to get into client-ready state with guidance from Marketing Manager
• Consolidates client feedback and leads discussion with internal team members
• Constructs clear, concise, error-free, communications (written and verbal) that provides details required for a specific audience
• Begins to lead status meetings
• Sets clear expectations for tasks and deliverables, communicating clearly to the team and providing proper materials/documentation when necessary
• Is able to identify potential financial issues related to the project and elevate appropriately
• Collaborates with centralized scoping group to develop accurate and informed scopes of work on small to medium-sized projects, including schedules and budges using correct tools

Skills

Analytical skills

Time management

Communication skills

Leadership

Client commitment

Education

Bachelor's degree

Tools

PowerPoint

Word

Excel

MS Access

Job description

Digitas Health, part of Publicis Groupe, seeks a Senior Account Executive to manage cross-channel marketing programs daily, partnering with the Associate Director to bring campaigns from concept to client-ready delivery.

You’ll bond with the client, translate insights into strategies, and help lead a team across disciplines. Travel is required as needed; strong presentation and analytical skills are essential to drive impact.