Senior HCP Marketing Lead – EoE Growth & Alliances

Regeneron Healthcare Solutions, Inc (USA); United States; On-site; USD 157,000 - 257,000; Full time

Job summary

Regeneron Healthcare Solutions, Inc (USA) is seeking an Associate Director of HCP Marketing to lead omnichannel and non-personal promotions strategy for EoE in the US and support personal promotions efforts. Based in Sleepy Hollow, NY, you will collaborate with Sales, Medical Affairs, and Legal to deliver compliant, high-impact initiatives while guiding budgets and external partners.

You will shape customer segmentation, implement metrics-driven multi-channel plans, and translate scientific

Qualifications

• Bachelor’s degree required; MBA strongly preferred.
• 10+ years of progressive experience in the pharmaceutical/biotech industry or related field.
• 8+ years of US commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
• Gastroenterology/Allergy/Immunology biologics experience strongly preferred.
• Demonstrated success in navigating complex alliance or co-promotion partnerships.

Responsibilities

• Lead HCP non-personal promotions/omnichannel marketing strategy, planning, and execution, ensuring full integration with the broader brand strategy.
• Understand customer segmentation and strategies to build and implement metrics driven multi-channel plans for focused non-personal HCP engagements and optimal channel distribution.
• Support execution of HCP personal promotions marketing strategy developing resources used by field sales team in HCP engagements.
• Contribute to building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
• Ensure all marketing programs align with corporate policies, regulatory/ethical frameworks, and alliance standards.
• Drive cross-functional and alliance collaboration with Sales, Medical Affairs, TLLs, Market Research, Analytics, Market Access, Training, Regulatory, and Legal to deliver cohesive initiatives.

Skills

Leadership

Cross-functional collaboration

Strategic thinking

Communication

Presentation skills

Budget management

Education

Bachelor's degree

MBA

Job description

Regeneron Healthcare Solutions, Inc (USA) is seeking an Associate Director of HCP Marketing to lead omnichannel and non-personal promotions strategy for EoE in the US and support personal promotions efforts. Based in Sleepy Hollow, NY, you will collaborate with Sales, Medical Affairs, and Legal to deliver compliant, high-impact initiatives while guiding budgets and external partners.

You will shape customer segmentation, implement metrics-driven multi-channel plans, and translate scientific