Associate Director, HCP Marketing – Eosinophilic Esophagitis (EoE)

Regeneron Pharmaceuticals; Sleepy Hollow (WY); Presencial; USD 157.000 - 257.000; Jornada completa

Descripción de la vacante

Regeneron Pharmaceuticals in Sleepy Hollow, NY, is seeking an Associate Director of HCP Marketing to lead omnichannel and personal promotions strategy for EoE in the US. You will partner with cross-functional and alliance teams to advance growth, manage budgets, and ensure compliant, impactful campaigns.

The role requires 10+ years in pharma/biotech marketing, with 8+ years US commercial experience and strong leadership abilities. Travel 25-30% and 4 days in-office weekly are expected.

Formación

• Bachelor’s degree required; MBA strongly preferred.
• 10+ years of progressive experience in the pharmaceutical/biotech industry or related field.
• 8+ years of US commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
• Gastroenterology/Allergy/Immunology biologics experience strongly preferred.
• Demonstrated success in navigating complex alliance or co-promotion partnerships.

Responsabilidades

• Lead HCP non-personal promotions/omnichannel marketing strategy, planning, and execution, ensuring full integration with the broader brand strategy.
• Understand customer segmentation and develop metrics-driven multi-channel plans for HCP engagements.
• Support execution of HCP personal promotions marketing strategy for field teams.
• Contribute to a competitive market strategy addressing evolving competitors and market dynamics.
• Ensure programs comply with policies, regulatory frameworks, and alliance standards.
• Drive cross-functional and alliance collaboration with Sales, Medical Affairs, Analytics, and Legal to deliver cohesive initiatives.
• Demonstrate leadership across organizational levels and translate insights into actionable marketing strategies.
• Manage budgets and external partners, ensuring creative excellence and accountability.

Conocimientos

Omnichannel marketing

Leadership

Cross-functional

Strategic marketing

Budget management

Agency management

Executive communication

Market research

Educación

Bachelor’s degree

MBA preferred

Descripción del empleo

Build our future together:

The Associate Director of HCP Marketing will lead healthcare professional omnichannel/non-personal promotions marketing strategy and execution as well as support execution of personal promotions marketing strategy for EoE in the US. This highly visible role requires a forward-looking individual with deep marketing expertise and the ability to navigate across cross-functional partners and complex alliance partnerships in a growing competitive market. The Associate Director will partner closely with cross-functional and alliance teams to advance product growth, contribute to the brand’s financial success, and strengthen its leadership position in Gastroenterology and Allergy/Immunology. This position reports to the Director, EoE HCP Marketing.

When & where:

• In the Sleepy Hollow, NY office 4 days a week


• Must be willing to travel 25-30% (including weekend travel as needed)

Discover your role:

• Lead HCP non-personal promotions/omnichannel marketing strategy, planning, and execution, ensuring full integration with the broader brand strategy.


• Understand customer segmentation and strategies to build and implement metrics driven multi-channel plans for focused non-personal HCP engagements and optimal channel distribution.


• Support execution of HCP personal promotions marketing strategy developing resources used by field sales team in HCP engagements.


• Contribute to building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.


• Ensure all marketing programs align with corporate policies, regulatory/ethical frameworks, and alliance standards.


• Drive strong cross-functional and alliance collaboration, alignment, and decision-making, partnering with Sales, Medical Affairs, TLLs, Market Research, Analytics, Market Access, Training, Regulatory, and Legal to deliver cohesive, compliant, and impactful initiatives.


• Have a proven track record of leadership and influence across organizational levels.


• Combine strategic and scientific competence with ability to translate insights into actionable marketing strategies.


• Excel in execution and project management within a fast-paced dynamic environment, managing multiple projects simultaneously and working through ambiguity.


• Bring exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences—both technical and non-technical, including senior executives.


• Demonstrate organizational agility, adapting priorities and strategies to external market shifts or internal dynamics.


• Possess strong experience in managing agencies and external partners, ensuring creative excellence and accountability.


• Disciplined in managing budgets and resources aligned to strategic objectives.

This role requires:

• Bachelor’s degree required; MBA strongly preferred.


• 10+ years of progressive experience in the pharmaceutical/biotech industry or related field.


• 8+ years of US commercial experience in pharmaceutical/biotech marketing, product management, or related areas.


• Gastroenterology/Allergy/Immunology biologics experience strongly preferred.


• Demonstrated success in navigating complex alliance or co-promotion partnerships.

We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.

Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits. Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process.

As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.

For jobs in Canada: this posting is for an existing position.

Salary Range (annually)

$157,200.00 - $256,600.00