Senior GTM Product Marketing Manager (Agentforce)

Salesforce; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical Care

Life Insurance

Retirement Savings

Employee Assistance Programs

13 paid days off

Job summary

Salesforce seeks a GTM Senior Product Marketing Manager for Agentforce to lead enablement, content creation, and field programs driving adoption and revenue across the Salesforce AI portfolio.

You will collaborate with Product, Core PMM, and Sales to translate complex Agentforce capabilities into repeatable sales plays, demos, and compelling messaging across Salesforce clouds. The role requires strategic influence and hands-on execution in a fast-paced enterprise SaaS environment.

Qualifications

• 7+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology
• Experience marketing AI, automation, or agent-based products and translating tech into business value
• Ability to develop sales plays, enablement programs, and training materials that drive adoption and pipeline impact

Responsibilities

• Lead GTM execution and cross-functional collaboration across Product, Marketing, Sales, and Operations
• Design and deliver enablement programs, demos, and sales plays to accelerate adoption
• Build and maintain repeatable GTM assets and messaging aligned to product priorities
• Develop AI adoption scale strategies and programs based on field insights
• Deliver high-impact presentations and demos for internal enablement sessions
• Partner with global teams to ensure alignment and flawless execution across clouds

Skills

GTM strategy

Sales enablement

Cross-functional collaboration

AI & SaaS

Sales plays

Content development

Presentation skills

Analytics

Strategic thinking

Influence

Program management

Agentforce familiarity

Tools

Slackbot skills

Codex

Claude

Salesforce CRM

Job description

• We’re looking for a GTM Senior Product Marketing Manager, Agentforce to help execute and scale the go-to-market strategy for Salesforce’s rapidly expanding Agentforce portfolio
• In this role, you’ll bring the power of an enterprise-grade AI agent platform to life through hands-on enablement programs, launch execution, and cross-functional collaboration with Product, Core PMM, and Sales teams
• You’ll design and deliver compelling enablement programs, build repeatable demo and sales play content, and apply AI adoption scale strategies and tactics - turning usage signals and field insight into targeted programs that move sellers and customers from awareness to active, sustained use
• You’ll help sellers understand how Agentforce drives customer success and business growth
• If you thrive in fast-paced environments, excel at turning complex technology into actionable field programs, and have a passion for AI and enterprise SaaS, we’d love to hear from you
• Go-to-Market Execution: Serve as the Agentforce GTM expert across product, marketing, sales, pricing/packaging, and operations - translating innovation into clear, actionable programs that drive adoption and revenue growth
• Consumption Model Enablement: Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities
• Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs - driving measurable pipeline growth
• AI Agent-Driven Enablement & Slackbot Skill Building: Design and build AI-powered enablement tools - including custom Slackbot skills and agent workflows - that turn manual, multi-source seller research into instant, accurate, actionable guidance (e.g., eligibility checks, pricing/quoting assistance, FAQ and objection-handling lookups), and iterate on them based on field usage and feedback
• Adoption Acceleration: Own, partner, and drive adoption of Agentforce across the field - building programs and feedback loops that identify adoption blockers, track funnel/usage metrics, and turn insight into targeted enablement sales plays
• Cross-functional Collaboration: Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution
• Product Expertise: Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging
• Presentation Delivery: Build and deliver high-impact presentations and demos for internal enablement sessions
• Enablement Programs: Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike
• Field Readiness: Partner with global go-to-market and distribution leaders to drive adoption, readiness, and pipeline acceleration across all selling teams
• Content Development: Develop and maintain repeatable GTM assets - including sales plays, messaging frameworks, competitive content, and demo libraries - aligned to launch and campaign rhythms
• Sales Communications: Communicate sales updates, ensuring consistent storytelling and alignment across global teams and product pillars
• Cross-Cloud Alignment: Act as the Agentforce subject matter expert across Salesforce clouds (Sales, Service, Data Cloud, etc.) to ensure unified value messaging and solution positioning
• Pace and Adaptability: Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence

Benefits

• Medical Care
• Life Insurance
• Retirement Savings
• Employee Assistance Programs
• With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

Pricing Acumen: Familiarity with consumption-based pricing models and skill in simplifying complex pricing structures into customer-centric value narrativesSales Partnership: Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready executionCommunication: Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiencesProduct Knowledge: Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platformsCollaboration: Proven ability to partner closely with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap prioritiesAdaptability: Comfortable with ambiguity and energized by fast-paced, evolving environments that demand creativity and focusAnalytical Rigor: Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programsExperience: 7+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technologyProject Management: Highly organized and effective at managing multiple priorities and timelines in a dynamic environmentInfluence: Strong collaborator and influencer, adept at driving alignment across global and cross-functional teamsEnablement Expertise: Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impactTechnical Fluency: Strong grasp of Agentforce product fundamentals, with the ability to translate technical capabilities into clear business valueSales Experience: Direct experience in a sales or quota-carrying role, bringing firsthand credibility and empathy for what sellers need from enablement and GTM programsAgentforce Familiarity: Experience supporting or marketing AI, automation, or agent-based products, and a deep curiosity about how Salesforce AI transforms business workflowsAgent-Building & Prompt Design: Hands-on experience or strong interest in prompt design and building agents/skills on Slack’s agent-building platform (or comparable platforms)AI Tooling Fluency: Comfortable working with AI coding/assistant tools such as Codex and Claude, and staying current on recent AI news and product developments - with a genuine willingness to dive in and experimentConsulting Mindset: Background in management consulting (Big 4 or equivalent)Cross-Functional Empathy: Ability to collaborate seamlessly across Product, Sales, Enablement, and Strategy with a curiosity of each team’s goals and connecting the dots between themStrategic Agility: Comfort working in fast-paced, evolving environments, with the ability to simplify complexity and move from strategic thinking to tactical executionPositive Energy: A can-do, growth-oriented attitude that brings creativity, optimism, and resilience to every challenge